【正文】 ract $ billion of investment in 2023, mostly from the world’s top 500 panies who establish customer service, RD, data, purchasing, and logistics centers. In 2023, more than 800 foreign enterprises were established in the city with an investment of $3 billion, including GE’s Asian accounting center, Dell’s Asian service center, and Accenture’s data center. Dalian provides preferential policies for land use, labor, and taxation. Proposal for SPSP ? *169。 2023 BearingPoint, Inc. 高科技業(yè) 81Packaged Software Application Market Although the Chinese software market is expanding rapidly, the industry as a whole is immature. In many other countries software accounts for over 20% of IT investment, but in China it accounts for less than 10% According to IDC, Microsoft was the largest packaged software provider in China in 2023 in terms terms of software license and maintenance revenue. Database management software and collaborative applications accounted for roughly one third of Microsoft’s China revenue. IBM has been negatively affected in China by the decline in systemlevel software revenue. Roughly 30% of IBM’s 2023 revenue was from DB2 and Informix database management software, 15% from Lotus collaborative applications, and 21% from Websphere and MQSeries, and 21% from Tivoli products. UFSoft, Kingdee, and Huawei are the leading domestic software panies. UFSoft and Kingdee provide crossindustry applications, especially in accounting. Kingdee recently acquired local ERP firm CASE to better pete in the China ERP market. Huawei provides software solutions largely to the tele sector, and was hurt in 2023 by the slowdown in tele IT investment. While local software vendors generally lack the maturity and functionality of the global providers, they have the advantage of lower operational costs, broad market coverage, strong market peration abilities, and flexible pricing structures. China Packaged Software Market, Leading Vendors, 2023Source: IDC, 2023Source: IDC, 2023Proposal for SPSP ? *169。 2023 BearingPoint, Inc. 高科技業(yè) 82Enterprise Application Vendorsn Microsoft Focusing hard on the China market, despite 10 years of losses due to rampant piracy. According to the International Intellectual Property Alliance, 92% of business software applications sold in China in 2023 were pirated. According to IDC, Microsoft would have earned $400 million in China last year had it been paid for its software, but instead it earned only $85 million in revenue. Microsoft expects continued losses in China for the next 510 years. Concerned about Chinese government agencies’ strong interest and support for Linux, which is cheaper than Windows and considered more suitable for developing countries. Microsoft China has pleted RD work on Microsoft Windows Server 2023 Chinese Version, and has started production of the software, which will be officially launched in May 2023n Oracle According to IDC, Oracle is the third largest packaged software vendor in China with $75 million in 2023 revenue and % market share. Oracle is seeing very strong growth in China, although slightly slower than in previous years. In late 2023 Oracle released a special edition of its Ebusiness Suite designed specifically for small and medium sized businesses in China. Oracle will rely exclusively on indirect channels when offering this product in China, working closely with Legend, China’s largest puter pany. Oracle has historically leveraged indirect channels in China for sales and delivery, and derives 75% of its China revenue from this approach. Proposal for SPSP ? *169。 2023 BearingPoint, Inc. 高科技業(yè) 83Enterprise Application Vendorsn Oracle (continued) Planning to train 4000 Chinese software engineers per year, in addition to hiring 2023 software professionals in India in the next two years. Oracle Japan is opening a Shanghai office in June 2023 to serve Japanese customers with operations in China. Intensified partnerships with local Chinese governments and businesses to support China39。s development of indigenous software for China and the greater Asia Pac region. Has allied with CAS Red Flag Software to offer Linux enterprise solutions.n PeopleSoft Entered Chinese market in 2023, where it hopes to generate 50% of North Asia revenues this year. The pany is planning on opening its second mainland China office in Shanghai this year. The pany targets branches of foreignfunded firms and staterun enterprises. Aiming to achieve 20% market share in two years and 40% market share in four years in the Chinese ERP market. To date, PeopleSoft has seen the most success with its product, which is available in Chinese and it recently won a large contract with Shanghai GE.Proposal for SPSP ? *169。 2023 BearingPoint, Inc. 高科技業(yè) 84Enterprise Application Vendorsn SAPn According to IDC, SAP is the seventh largest packaged software vendor in China, with $31 million in 2023 revenue and % market share. n Key to growth in the region is SAP’s focus on newly emerging China and India markets. SAP’s China and India revenues grew 100% and 80% respectively last year. SAP aims to grow revenues by 50% in China this year.n In 2023, SAP’s priority is to build up product delivery channels and offer valueadded services to smaller customers. SAP is expected to line up 1215 new Chinese partners in the ing months.n Growing percentage of RD personnel are located in the AsiaPacific region. SAP has a 100 person center in China and a 500 person development team in India.n Strong annual revenue growth in China with over 300 clients. Gaining traction with CRM, SCM and PLM applications. Seeking access to midsized panies in China. SAP recently announced plans to team with China’s Neusoft Group to develop software for the Chinese middle market. Proposal for SPSP ? *169。 2023 BearingPoint, Inc. 高科技業(yè) 85軟件人才數(shù)據(jù)來(lái)源 : SWP 2023)‘00