企業(yè)管理概論(ppt44頁)(英文)-資料下載頁
2025-01-15 10:03本頁面
【正文】 petitive battles through deciding how to leverage internal resources, capabilities, and core petencies ? Strategic Mission 策略性宗旨 ? An application of strategic intent in terms of products to be offered and markets to be served 奇異公司企圖成為市場的領(lǐng)者 選擇繼續(xù)經(jīng)營與欲退出的市場 31 Groups who are affected by a firm’s performance and who have claims on its wealth The firm must maintain performance at an adequate level in order to retain the participation of key stakeholders The Firm and Its Stakeholders Stakeholders 利益關(guān)係人 32 Capital Market Stakeholders 資本市場利益關(guān)係人 The Firm and Its Stakeholders Shareholders Major suppliers of capital ?Banks ?Private lenders ?Venture capitalists Stakeholders 33 Capital Market Stakeholders Product Market Stakeholders 產(chǎn)品市場利益關(guān)係人 The Firm and Its Stakeholders Primary customers Suppliers Host munities Unions Stakeholders 34 Capital Market Stakeholders Product Market Stakeholders Organizational Stakeholders 組織利益關(guān)係人 The Firm and Its Stakeholders Employees Managers Nonmanagers Stakeholders 35 Stakeholder Involvement Two issues affect the extent of stakeholder involvement in the firm How do you divide the returns to keep stakeholders involved? 1 Capital Market Product Market Organizational 36 Stakeholder Involvement Two issues affect the extent of stakeholder involvement in the firm How do you increase the returns so everyone has more to share? 2 Capital Market Product Market Organizational 37 利益關(guān)係人影響分析 1. 確定誰是利益關(guān)係人 2. 辨識個利益關(guān)係人的關(guān)心與對企業(yè)的要求 3. 排列利益關(guān)係人的關(guān)心與需求的重要優(yōu)先順序 4. 優(yōu)先納重要項目於策略之中 38 淡江大學(xué)的利益關(guān)係人分析 ? 誰是利益關(guān)係人 ? ? 他們的關(guān)心與對淡江的要求是什麼 ? ? 誰的影響力最大 ? 39 策略 ? 傳統(tǒng)觀點(diǎn) – 企業(yè)的基本與長期性目標(biāo)的決定 ,以及實(shí)現(xiàn)這些目標(biāo)所採取的一系列行動與資源的分配 (Alfred Chandler) – 理性規(guī)劃程序的意含 ? 新觀點(diǎn) – 有些組織的策略並未經(jīng)過正式規(guī)劃程序產(chǎn)生出來 ,而是有組織底層突現(xiàn)而來 (Henry Mintzberg) 40 策略管理程序 ? 上至下的理性程序 ? 下至上的突 現(xiàn) (emergent)程序 – 由 Mintzberg 提出 41 Honda Moter Co. ? 1959年決定進(jìn)軍美國洛杉磯 ? 經(jīng)過理性策略規(guī)劃 :策略性意圖 → 策略性目標(biāo) → 策略 ? 出售 250cc350cc的重型機(jī)車 ? 結(jié)果銷售狀況不佳 ? 經(jīng)理每天騎著 50cc機(jī)車往來各地辦事 ? Sear百貨公司要求Honda 出售 50cc給一般大眾 ? 1964年美國每 2輛機(jī)車中有 1輛是 Honda 42 突 現(xiàn) 程序 策略 內(nèi)在環(huán)境 外在環(huán)境 策略性企圖與宗旨 43 意圖策略與突現(xiàn)策略 意圖策略 深思熟慮理性規(guī)劃的策略 未實(shí)現(xiàn)的策略 實(shí)際的策略 突現(xiàn)策略 44 演講完畢，謝謝觀看！
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