【正文】
purpose:to persuade audience CCTV should launch an English version of the Lecture Room. ? Central idea: ? Main points: Tips for preparing main points ? Limit the number of the main points ? Keep main points separate ? Try to use the same pattern o wording for main points Beginning and ending ? Introduction ? Conclusion Introduction ? Get attention and interest 1. Relate the topic to the audience 2. State the importance of your topic 3. Startle the audience 4. Arouse the curiosity of the audience 5. Question the audience 6. Begin with a quotation 7. Tell a story ? Create a positive relationship with the audience ? Eatablish credibility Conclusion ? Reinforce the central idea 1. Summarize your speech 2. End with quotation 3. Make a dramatic statement ? Refer to the introduction Outlining the Speech ? State the specific purpose and central idea ? Label the introduction, body, and conclusion ? Use a consistent pattern of symbolization and indentation ? State main points and subpoints in full sentences ? Label transitions, Internal Summaries, and Internal Previews ? Attach a bibliography ? Give your speech a title Tips for Outlining the Speech ? Make Sure the Outline is Legible ? Keep the Outline as Brief as Possible ? Give Yourself Cues for Delivering the Speech