【正文】 家潛在客戶 2名； Guangdong area 13 distributors’ potential client 2。 廣東地區(qū) 13家經(jīng)銷市場 /銷售總監(jiān)陪同 1名； Guangdong area 13 distributors’ market /sales supervisor acpany 1。 33 嘉賓接待 Guests reception 參與嘉賓航班安排 Arrange the flight for guests 提前跟蹤落實(shí)嘉賓航班信息及到達(dá)時間， 媒體及 VIP嘉賓（第一波次）往返機(jī)票由會務(wù)組預(yù)定， 廣東經(jīng)銷商邀請嘉賓（第二波次）往返機(jī)票由經(jīng)銷商負(fù)責(zé)； Followup and assure the flight information and arrival time of guests, The roundtrip ticket for the media and VIP guests (first) are reserved by the anization team, Guangdong distributors Invite guests (second) roundtrip ticket is undertaken by distributors。 當(dāng)?shù)亟铀? / 簽到入住 Local meeting / registration and checkin 到達(dá)深圳機(jī)場后，安排專人負(fù)責(zé)媒體及 VIP嘉賓接機(jī)工作，保證嘉賓能順利 到達(dá)活動酒店； 重要嘉賓將安排奧迪專車接送； 經(jīng)銷商邀請的嘉賓自行負(fù)責(zé)機(jī)場的嘉賓接送； After arriving Shenzhen Airport, arrange dedicated staffs for receiving media and VIP guests, assure the guests to smoothly arrive the activity hotel。 Arrange Audi cars to meet and send important guests。 Guest who are invited by the distributors shall be served by the distributors from the airport to the hotel 34 時點(diǎn)Time 第一日 1st Day 12:0016:30 來賓機(jī)場接待 /簽到入住 Meet guests in airport /registration and checkin 新車亮相發(fā)布儀式 New car launching ceremony: 道路試駕環(huán)節(jié) Road test drive 產(chǎn)品技術(shù)講解 Product technical explanation 來賓返程、送機(jī)服務(wù) Guests return, sending service 輕松午宴 Luncheon 17:0018:00 18:0020:00 09:0009:30 14:00以后After14:00 20:00后After 20:00 09:3011:30 12:0013:30 第二日 2nd Day 活動流程 Activity procedures 奧迪 A6L PA鑒賞晚宴 Audi A6L PA appreciation evening banquet 嘉賓自由活動 Guests free activity 來賓自行到店 /簽到入住 Guests arrive store /registration and checkin 新車靜態(tài)展示環(huán)節(jié) New car static exhibition 道路試駕環(huán)節(jié) Road test drive 產(chǎn)品技術(shù)講解 Product technical explanation 來賓自行返程 Guests returns freely 輕松午宴 Luncheon 奧迪 A6L PA鑒賞晚宴 Audi A6L PA appreciation evening banquet 嘉賓自由活動 Guests free activity 媒體＋ VIP客戶專場 16日 17日 Media + VIP client special performance 1617 經(jīng)銷商客戶專場 17日 18日 Distributors client special performance 1718 35 活動流程 Activity procedures 新車亮相發(fā)布儀式： New car launching ceremony: 媒體＋ VIP專場 Media + VIP special performance 時間 Time 內(nèi)容 Contents 區(qū)域 Area 039。15’ 來賓到達(dá) Guests arrival 歡迎區(qū) Greeting area 1539。2039。 來賓落座 Guests take seats 投放區(qū) Launching area 2039。2339。 新車揭幕 倒計時 New car unveiling – count down 投放區(qū) Launching area 2339。2839。 新車發(fā)布 蛻變亮相 New car issuance –Change launches 投放區(qū) Launching area 2839。3039。 投放宣傳片 成功 Launching propaganda film – successful 投放區(qū) Launching area 3139。3539。 一汽 大眾領(lǐng)導(dǎo)講話 Speech of FAWVolkswagen officer 投放區(qū) Launching area 3539。4039。 Audi領(lǐng)導(dǎo)講話 Speech of Audi officer 投放區(qū) Launching area 4139。4239。 價格宣布 Declare price 投放區(qū) Launching area 4239。4539。 PA載奧運(yùn)冠軍駛?cè)耄谲娫L談 PA launches with Olympic champion, champion interview 投放區(qū) Launching area 4539。5039。 商界名人訪談 Famous business gentries interview 投放區(qū) Launching area 5039。6039。 產(chǎn)品專家就產(chǎn)品講解技術(shù)亮點(diǎn)，溝通新車技術(shù)變化 Product experts introduces the technical bright spot, show the technical optimization 投放區(qū) Launching area 6039。6139。 主持人邀請客人進(jìn)入展示區(qū) Presider invites guests to enter the exhibition area 展示區(qū) Exhibition area 6139。8039。 客人自由鑒賞新車 Guests appreciate new car 展示區(qū) Exhibition area 8139。18039。 晚宴及伴宴表演 Evening banquet and performance 晚宴區(qū) Evening banquet area 36 活動投放區(qū)： Activity launching area: 活動現(xiàn)場布置 Activity site layout 戶外展示： Outdoor launching: 37 – 西式自助酒會 – 晚宴布置現(xiàn)場充分考慮媒體及消費(fèi)群體的交流意愿； – 營造輕松的交流氛圍十分重要，所以 采用自助酒會形式加強(qiáng)媒體關(guān)系及 VIP客戶感情聯(lián)誼。 – 場地布置一個環(huán)境相對獨(dú)立且有特色的區(qū)域，整體調(diào)性彰顯奧迪一貫的尊貴、大氣。 – Western buffet party – Evening banquet site is planned with the consideration of munications of media and consumers。 – It is important to develop a leisured atmosphere, therefore, we are suggesting to apply buffet party for strengthening the relation of media and VIP clients. – Site is planned with a relatively independent and characteristic environment, and the general tone shows the noble and grand style of Audi 活動晚宴布置 Activity evening banquet layout 建議方向一：室內(nèi)形式 Suggested direction 1: interior type 38 創(chuàng)意晚宴餐單建議 Suggestions on originality evening banquet menu Appet?IZE 香煎鵝肝配焦糖梨 , 扒澳帶 Fried goose liver with coke pear, braised Australia scallop Ladl?IZE 蝴蝶型魭魚片 、蛤唎 , 咖哩玉米巧達(dá)湯 Butterflyshaped sliced Salmon, clam, curry corn soup Memor?IZE 烤銀雪魚配高湯燴娃娃菜 ,奧迪 LOGO型 香菜黃油汁 Baked silver fish and boiled cabbage, Audi LOGOshaped cilantro in butter 咖啡風(fēng)味澳洲羊里脊配濃燴土豆 Coffee, flavored Australia mutton and braised potato Final?IZE A6L PA造型 巧克力三重奏 A6L PAshaped chocolate 咖啡或茶 Coffee or Tea 39 活動晚宴安排 Activity evening banquet arrangement – 池畔 BBQ （戶外） – 晚宴布置充分展現(xiàn)海濱風(fēng)情、薈萃東南亞美食； – 伴著習(xí)習(xí)晚風(fēng)、海上明月、湖畔木排現(xiàn)場燒烤，為經(jīng)銷商邀請的嘉賓群體提供一個輕松的交流平臺； – 相對獨(dú)立的區(qū)域，整體調(diào)性凸現(xiàn)奧迪的時尚進(jìn)取、細(xì)節(jié)周到。 – BBQ (Outdoor) – Evening banquet layout shall thoroughly show the coastal attraction with Southeast Asian foods。 – Enjoy the breeze, bright moon, enjoy BBQ on the wooden raft, provide a luxurious platform for guests。 – Relatively independent area, general tone shows the fashionable, striving and considerate spirit of Audi 建議方向二：室外形式 Suggested direction 1: outdoor 40 動態(tài)試駕 ： Dynamic test drive: ? 嘉賓人數(shù)： 52人 /場，分成 2個車隊進(jìn)行中； Guests: 52 guests/each time, 2 teams。 ? 每臺試駕車安排 4名嘉賓進(jìn)行試乘試駕； Ever test drive car has 4 guests for test drive。 ? 路線上安排 3個安全位置作為嘉賓的換乘點(diǎn)，保證每位嘉賓能體驗 30分鐘左右； ? Arrange 3 safe places on the road for transferring points, assure each guest to experience about 30min。 9KM 喜來登酒店Sheraton Hotel 鹽壩高速（ 14KM）Yanba Expressway (14KM) 西涌 Xichong 山邊公路 9KM Shanbian Road 9KM 10KM 10KM 水口海鮮 市場 Shuikou Sea Foods market 葵涌收費(fèi)站 Kuichong Toll Gate 游艇會 Yacht Club 南澳鎮(zhèn) Nan’ao Town 換乘點(diǎn) B Transfer P