【正文】 Asia Ref: J:\2150\report\ ? 35 T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l Us e rX i a L i C i t r oe nS a n t a n a /J e t t a /O t h e rS h e l lNo n S h e l lS h e l lHe l i xR e dUNW T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( ? 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 .8 0 9 5 5 .1 9 1 8 .6 8 5% % % % % %A n y 100 100 100 100 100 100E xt r a /s t r o n g a n t i w e a r a d d i t i v e s 64 54 64 76 59 76C an m i n i m i ze b r e ak d o w n 33 33 37 32 33 30C an r ed u c e m ai n t e n an c e c o s t 30 36 29 35 30 3356 52 59 50 57 47Hi g h v i s c o s i t y 33 31 0 45 31 40Hi g h s t a b i l i t y 33 27 32 36 31 34R e d u c e o p e r a t i o n c o s t 22 20 24 19 22 16Ha ve s u c h a d d i t i v e s 18 10 24 36 13 36S a ve m a i n t e n a n c e t i m e 15 16 17 11 17 1311 6 9 6 11 6M u l t i g r a d e o i l 11 6 5 5 10 5P r o vi d i n g e xt r a p r o t e c t i o n 5 8 8 7 6 7L o n g o i l d r a i n i n t e r v a l 4 5 8 2 6 1LIKES ABOUT NEW OIL CONCEPT (Q11a) 10064553433211915109653331% 50% 100%Prolong average oil driven interval 20% Special Design for those longtime running vehicles Base: All respondents Note: Mentions less than 5% is neglected World class research throughout Asia Ref: J:\2150\report\ ? 36 T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l u s e rX i a L i C i t r oe nS a n t a n a /J e t t a /Ot h e rS h e l lNo n S h e l lS h e l lHe l i x R e dUNW T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( ? 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 ,8 0 9 5 5 ,1 9 1 8 ,6 8 5% % % % % %A n y 5 8 11 8 6 4T o o h i g h v i s c o s i t y 2 3 5 6 1 2Oi l vi s c o s i t y c h a n g e s a l o n g w i t h s e a s o n s2 1 3 1 2 *DISLIKES ABOUT THE NEW OIL CONCEPT (Q11b) 622% 5% 10%Base: All respondents World class research throughout Asia Ref: J:\2150\report\ ? 37 PERCEPTION OF THE NEW OIL COMPARED WITH THE BRAND USED MOST OFTEN (Q11c) 1 1 4 526% 26%25%28%51%21%46%73% 73%75%72%46%79%49%W o r s e S a m e B e t t e r Total XiaLi Citroen Santana/ Shell NonShell Shell Helix Red Jetta/Other UNWTD Base: 355 139 93 123 99 256 76 WTD Base (‘000): 67,000 50,000 10,000 7,000 11,809 55,191 8,685 Base: All respondents World class research throughout Asia Ref: J:\2150\report\ ? 38 T o t al T A X I M o d el S p ec i f i c B r an d / M o d el u s erX i aL i C i t r oe nS an t an a/J et t a/ Ot h erS h el lNo n S h el lS h el lHe l i x R edUN W T D B as e: 256 97 70 89 56 200 45+W T D B as e (? 00 0) : 49 ,0 74 36 ,5 11 7, 53 9 5, 02 3 5, 38 9 43 ,6 85 4, 27 0% % % % % %Any 100 100 100 100 100 100E xt r a A n t i w ea r a d d i t i ve s 64 57 64 74 62 74C an m i n i m i ze b r e ak d o w n / s t r o n g A n t i w ea r ab i l i t y37 34 46 49 36 43C an r ed u c e m ai n t e n an c e 39 29 28 33 37 38R ed u c e w ea r t o t h e m ac h i n e 3 9 5 7 4 9P r o l o n g a ve r ag e o i l d r ai n i n t er va l b y 2 0%49 50 55 48 50 43Hi g h vi s c o s i t y 21 21 33 31 21 23R ed u c e o p er at i o n c o s t 18 14 15 6 19 5Hi g h s t ab i l i t y 16 13 24 11 17 9S av e m ai n t en an c e t i m e 9 9 7 3 10 4S p ec i al d es i g n f o r l o n g t i m e r u n n i n g ve h i c l es6 4 4 4 5 5IN WHICH WAY THE NEW OIL IS BETTER COMPARED WITH THE BRAND USED MOST OFTEN (Q11d) 10063502217169538364% 50% 100%Base: respondents who believe new oil is “better” World class research throughout Asia Ref: J:\2150\report\ ? 39 T o t al T A XI M o d el S p ec i f i c B r an d / M o d el u s erXi aL i C i t r oe nS an t an a/J et t a/Ot h erS h el l No n S h el lS h el lHel i x R edUNW T D B as e: 97 40+ 23+ + 34+ 41+ 56 29+ +W T D B as e (? 000): 17,506 13,068 2,461 1,977 6,001 11,506 3,995% % % % % %A n y 100 100 100 100 100 100E xt r a A n t i w ear ad d i t i ve 45 43 41 26 54 25R ed u c e b r eak o w n 3 26 27 24 35 23R ed u c e m ai n t en an c e c o s t 14 18 13 14 15 8P r o l o n g o i l d r ai n i n t er val 34 17 30 28 33 24Hi g h vi s c o s i t y 25 17 22 40 15 48Hi g h s t ab i l i t y 24 17 23 46 11 52S ave m ai n t en an c e t i m e 9 13 4 15 6 13IN WHICH WAY THE NEW OIL IS SAME COMPARED WITH THE BRAND USED MOST OFTEN (Q11d) 1004431242393114% 50% 100%Base: Respondents who believe new oil is “same” World class research throughout Asia Ref: J:\2150\report\ ? 40 PREFERENCE RANKING OF THE BRAND NAME (Q12a) 40181725% 25% 50%Base: All respondents UNWTD Base: 355 WTD Base (39。000): 67,000 24322815% 25% 50%13303028% 25% 50%23212432% 25% 50%No. 1 No. 2 No. 3 No. 4 Shell Shell Shell Shell TAXI King Wan Li Xing Qian Li Ma 2022 Mean Rank: No. No. No. No. World class research throughout Asia Ref: J:\2150\report\ ? 41 REASONS FOR GIVING HIGHEST RANKING (Q12b) 10034229965% 50% 100%100791613% 50% 100%10032032213% 50% 100%1001022871% 50% 100%1003741163% 50% 100%Shell 2022 81 15,470 Shell Qian Li Ma 46+ 8,390 Shell Wan Li Xing 96 16,307 Shell TAXI King 132 26,832 Total 355 67,000 UNWTD Base: WTD Base (‘000): Base: All respondents * * Specially suitable for TAXI Name sounds pleasing to the car Trendy name Sounds prolonging the intervals of oil change Can make the car driving longer time Innovative name Any World class research throughout Asia Ref: J:\2150\report\ ? 42 REASONS FOR GIVING LOWEST RANKING (Q12c) 98291411887