【正文】 ess practices Cafe de Coral Holdings as the largest Chinese fastfood chain, it also acquired other fastfood chain point to increase the diversification of their products to attract and retain customers, but for the development of Cafe de Coral Group, I still have two suggestions.1 Cafe de Coral Group should now look to China and the major Asian markets, after all, the mainstream of Chinese food is Asian food culture, so when the market in China39。s fastfood industry has a certain amount of weight later, and then consider the development of Western countries. In China, have more publicity and increase the number of market is very large, if they can occupy a place in the Chinese market must make Cafe de Coral Group invincible.2 Cafe de Coral Group39。s goal should not only focus on Asia, in fact it is Europe, the United States have business, but if Western countries want to increase the market must be a lot of publicity, and the introduction of food products for Western of cultural differences, such as the habit of Westerners do not eat animal organs are Cafe de Coral Group to enter the Western markets must consider the factors studied, if rashly, it will certainly Waterloo.4. ConclusionAll in all, Cafe de Coral Holdings is almost equal to the local McDonald39。s in Hong Kong, and Cafe de Coral Holdings is through learning and the success of McDonald39。s, so the problems faced by both are of them, or they have better treatment of employees, Facella doctrine is actually outdated, employees need more than just money, but all kinds of respect and benefits. So long as these two organizations is bound to pay more attention to employees to increase petitiveness of the two panies as petitors Cafe de Coral Group more able to penetrate the Chinese market, but Cafe de Coral Group, the scale of development than McDonald39。s. Therefore, we must be more investment in music development of new recipes, old recipes for improving the two organizations is also very important.BaiDuLibrary(2011)Mcdonald39。s[online]Available from[6 NOV 2011] Caf233。 de Coral Holdings Ltd.(2011)39。Caf233。 de Coral Group was awarded the Outstanding familyfriendly employer award39。[online]Available from[6 NOV 2011]Cafedecoral Corporate(2011)Cafedecoral Corporate Overview[online]Available from[15 OCT 2011]Choi,LM. Kang,KC(2008)customer satisfaction Cafe de Coral Holdings four years of transformation and development: Cosmos Books Ltd.Citi International Case Competition(2006) Caf233。 de Coral: Being Happy Together Across the Globe? [online]Available from [13 NOV 2011]Elmer W. Cagape(2007)No lunch time at Cafe de Coral[online]Available from[15 OCT 2011]Elmer W. Cagape(2008)Cafe de Coral: Economic Downturn Means Good Business[online]Available from[15 OCT 2011]Facella,A(2010)Everything I know about business I learned at McDonald39。s:Prologue Books CompanyFortune Chinese website(2011)Jim Skinner: McDonald39。s . recession fear[online]Available from[11 NOV 2011]Huo,JY.(2010)Crisis Case Study Hong Kong Cafe de Coral,minimum wage event.[online]Available from[6 NOV 2011]Kaufmann,P,L. Lafontaine,F.(1992)39。Cost of control:The source of Economic Rents for McDonald39。s Franchisees39。.University of MichiganMarketing at McDonald’s.(2008)39。McDonald’s Corporation,39。Journal of McDonald’s CorporationMcDonald39。s(2011)General Business[online]Available from[19 OCT 2011]Shetty,N(2010)Organisational Structure of McDonald39。s[online]Available from[7 nov 2011]The official Board(2011a)McDonald39。s[online]Available from[5 nov 2011]The official Board(2011b)Cafe de Coral[online]Available from[5 nov 2011]Thinking Made Easy(2009)The Cafe De Coral Marketing Strategies[online]Available from[16 OCT 2011]Thinking Made Easy(2010a)Caf233。 De Coral Strategic Plan [online]Available from[19 OCT 2011]Thinking Made Easy(2010b)Caf233。 De Coral: Change Implementation[online]Available from[19 OCT 2011]Thinking Made Easy(2010c)MANAGEMENT OF CHANGE: THE CAF201。 DE CORAL EXPERIENCE[online]Available from[19 OCT 2011]Thinking Made Easy(2010d) Information Technology: McDonalds [online]Available from [19 OCT 2011]Watson,J,L.(2006)39。Golden arches east:McDonald39。s in East Asia.39。1st University PressWei,LF.(2010)McDonald39。s Management Research:McDonald39。s CorporationWikipedia, the free encyclopedia(2011a)Caf233。 de Coral[online]available from [5 NOV 2011]Wikipedia, the free encyclopedia(2011b)McDonald39。s[online]available from 39。sl[1 NOV 2011Xiao,JZ.(2004)McDonald39。s University 66 details of the implementation of standardized:Economic Science PressYang,FG(2006) Lost in the Market, Saved at McDonald’s:Conversion to Christianity in Urban China: Blackwell Publishing LimitedZhang,K.(2011)Mcdonald39。s Success[online]Available from[6 NOV 2011] 10 / 10