【正文】 005 to 2011 , the pound annual growth rate of outdoor LCD ads market size will be percent Competitive Analysis1) Analysis of major petitorsFocus Media——mainly consisting of mercial buildings outdoor video media, has now covered 54 cities nationwide, nearly 35,000 LCD screen, the main coverage in highine people.Air Media——To airport operators and aircraft cabin television advertising media market, the country has 52 airports and Air China, China Eastern, China Southern Airlines, Shenzhen Airlines, Shanghai Airlines, Xiamen Airlines, United Eagle Airlines flight, and so many of the nearly 2000 Route, more than 200 million pieces screen.Vision china media——Digital TV to outdoororiented ad covered China39。s most of the economy radiation of its17 cities which own network, nine network of cooperation city with 110,000 TV terminals, a day spread to 90 million urban residentsTOWONA——mobile TV based advertising network.. Covering more than 30 major Chinese cities, million vehicles bus, million terminals around the TV ratings.Tulip Mega Media——A giant outdoor LEDbased media network, covering Beijing, Shanghai, Guangdong and Chongqing core cities, Shenyang, Shenzhen, Hangzhou, and other 12 regional core cities. 28 largescreen LED have been pleted and operating, LED large screen has a total area of over 10,000 square meters.2)Set the target market. YOUFU Media choose the target market mainly in the main street retail outlets, including: beauty salons, restaurants, digital, auto parts, supermarkets, fitness and other recreation. YOUFU urban market development plan of the business alliance affiliated entities shops are as follows: Major clients（Brand customers）SuperrmarketstoreotherAdd up％Beijing Branch12005005000130080008%Tianjin Branch12005005000130080008%Shenyang Branch1300500500015008300%Chongqing Branch1000300400010006300%Wuhan Branch20005005000150090009%Zhengzhou Branch1000300300020006300%Dalian Branch1000300300020006300%Shanghai Branch1100300300020006400%HaerbinBranch1000300300010005300%Chengdu Branch1000300400020007300%Hainan Branch1200300300010005500%Qingdao Branch1300300300020006600%other cities to be developed570056004000140016700%Add up20000100005000020000100000100%3)characteristics and service differentiation of YOUFU Media. Unique:YOUFU Media based on the point of sale LCD video screen electronic dissemination of new is currently the only function of the media sales in china, it is an integrated service carriers that is point of sale, distribution channels and advertising spread .For the upper reaches of advertisers, is the choice of products or services media release and the choice of channels.Conversion rate is high and the direct effect. YOUFU Media directly to the user’s home, in the life of every user, the socalled waterfront pavilion gets the moonlight first. , the user will be able to immediately purchase needed goods and services.Lowcost, low threshold.YOUFU Media in the ad served only way to put forward a using the goods as payment, the new way, the shortage of funds for business enterprises, the cost of advertising is no longer the burden on enterprises, as long as you can provide service to the media a value of goods , it Will be able advert on the YOUFU media, so that more small and medium enterprises and businessmen can also wellknown brand enterprises pete together.The masses of life. YOUFU business alliance aims at the market which is individuals operating shop , the biggest feature is the exposure to consumers life, both residents of the munity, or the bustling mercial street, and people39。s everyday life.2) Market Share Forecast. According to YOUFU Media promotion plan, in 2011 it is expected that YOUFU stores make up for percent in outdoor advertising market share of LCD in China, percent of mercial buildings, public transport accounted for percent MTR, air terminals for %, % of the terminal stores, large LED accounted for percent, the hospital pharmacy percent, percent of the listed station, the school campus of percent, percent of the other.Part VI, the bination of marketing strategy1) Branding strategy1) through exchanging advertising resources with newspapers, magazines and other Media, under the situation of no cash expenditures to get the opportunities of publication through other mature Media. (2) held advertising image investment promotion council in subregional and subsector(3) Participating in all large and mediumsized industries influential activities in order to create a social visibility and influence. (4) planning, organization and implementation of ideas seminars, forums, etc. to train authority, credibility and social influence. 2）brand marketing Shop development and maintenance strategyChain stores with single store are the same status , bine joined with the investment.In order to achieve rapid expansion of lowcost operation and YOUFU pany designed a set of shops joined plan, all shops in joining the work started. Including: shop directly joining, YOUFU Direct flagship store plans, personal investment plan of LCD screen (that is square meters to create wealth plan), a university student employment schemes, industry associations joint development plans, equipment suppliers investment shares scheme, chain stores share plans And so on.advertiser promotion strategyEarly YOUFU focus on contract several wellknown brand enterprises in order to enhance their business alliance39。s credibility and brand appeal, this will provide support for future investment. At the same time vigorously develop small and mediumsized businesses, improve YOUFU Media advertiser quantity and the total value to advertisers. (Precan choose some businessmen,