【正文】 Sams Publishing，2022．[18] Ben Forta，Sams Teach Yourself SQL in 10 Minutes [M]，Sams Publishing，2022．[19] Dave Chaffey，Total EMail Marketing [M]，Elsevier，2022．[20] James Matthewson，EBusiness A JargonFree Practical Guide [M]，Elsevier，2022．[21] Chris M Vogl，The Marketing Yellow Pages [M]，iUniverse，2022．附 錄附錄一：英語原文Inter marketingIt39。s always great to hear that remodelers are having a stellar year referrals are ing in, solid leads are turning into clients, and business is booming. However, one part of the total business pie that can easily be fotten。 amidst all of this success is marketing. It39。s amazing how often you hear that the first thing to go is one39。s marketing plan for the year marketing is too expensive or my budget just doesn39。t call for marketing this year. Au contraire, marketing doesn39。t have to break the bank。 the new age of marketing is all about the Inter. Inter marketing involves many segments and some that this article will touch upon include the basics: Web site development, search engine optimization and marketing via . The Inter has been called the Information Superhighway for many reasons, might I add. Millions of people surf the Inter for information every day, but are they getting what they are looking for? Studies have shown that people give up on looking for what they want if they can39。t find it in eight clicks. It is your job, as the Web site provider, to offer this soughtafter information in a clear and easytofind manner. Your Web site is an assetThe Web site is the key player in your marketing and sales endeavors no matter how big or small your pany may be. Your site should serve as a portal for potential customers and as a marketing tool for your remodeling pany. Potential customers, in their own leisure time, can learn about your pany, see your work, meet your employees, etc. For many, this is the first impression they have of you and your pany, so design your site to appropriately reflect what your pany represents. Inter marketing is incredibly costeffective. Your Web site can help promote the information you are trying to convey without printing costs for hard copies and postage. Content is KingPictures may say a thousand words, but content is king on the Inter. Define the content to satisfy your target market. Every remodeler has amazing photos of their work don39。t fet to include these on your site. However, remember to include copy that goes along with it. This will help with your SEO (see the next subhead on SEO) and gain you more traffic than if you wouldn39。t have included copy. According to the American Marketing Association, quick load times are important for a successful Web site. Don39。t let large images bog down the site, therefore losing that particular visitor. As you do in your own business, building your framework on your site is very important. Create a flowchart and get your visitors from Point A to Point B as fast and easily as possible. Don39。t overwhelm people by putting links to your entire site on the homepage. Instead, create a model to prioritize and categorize information. Define logical relationships between subjects and define links between information types. It used to be that getting traffic on your Web site was a great success. Today, not only is traffic important, but we now have to analyze this traffic to make sure the right people are visiting and that the marketing plan you implemented is working. Tracking services such as or are great tools to help analyze that traffic the site is receiving. The new buzzword Not by any sense of the word is search engine marketing a secret. However, there are many dos and don39。ts that could help provide the best results for this quest in Inter marketing. Search engine optimization is the new buzzword in marketing via the Inter. It means including the right ingredients on your site for these search engines to like it which could ultimately send thousands of visitors your way, increasing your chance for some solid leads. Studies have found that 65 percent of visitors to sites e from search engines. The way search engines work is quite simple. A search engine has a database, which lists every Web site that the search engine knows about. When a search is performed, it tries to find matches in the database for the key words entered. As a Web site owner, you want search engines to send you as many visitors as possible. Therefore, you want to make sure that you are in the databases of as many search engines as possible. This is pretty simple. All the major search engines allow you to register your site free. You can simply go to each major search site, click on Add Your Site, Submit URL, or something similarly worded, and fill in your site information. The main ingredient for a successful SEO is not the right key word, but the right key phrase. Try searching for remodeling. I came up with 8,900,000 sites. Now, try searching the same engine for remodeling in Detroit. I came up with 36 sites. See the difference? Creating the right key phrase will help eliminate unqualified leads and will also help potential customers find your pany with a lot fewer plications. If you are having trouble with creating the most appropriate key phrase to help your SEO, there are Web sites that can help piles a database of terms that people search for. The user will enter some key words, and will tell you how often people search for them and will also tell you how many peting sites use those key words. The site will also provide a listing of all the key word binations that bear any relation to your business or service. Just remember, the more instances a key phrase is on your site, the higher up on the ranking totem pole your site will be. Next, you39。ll want to think of a description of your site. Most se