【正文】 by the terminal. Including a variety of media and clever advertising strategies, such as a large number of gifts, celebrity endorsements, suspense, etc.。 public relations is to grasp news events, manufacturing news events, including the most valuable nonprofit news events。 Terminal requirements to create awareness to focus on the most dominant forces ,The most vivid display, the most powerful marketing, field of multimedia, innovative live events attract the attention of consumers, if we can get the media attention, even if the purpose of the prereaching. Recognition. The socalled brand recognition, is that consumers recognize, identify, and memory capacity of certain product categories, in order to establish contact between the brand and the product categories in conception. It is a prehensive consumer awareness of the quality of the brand, culture, personality, connotation. Brand awareness must be on the premise of goods or services with stable quality, advocacy and munication through advertising media and public relations activities to make known to the general consumer. So, brand recognition is established on the basis of brand awareness. Reputation. The socalled brand reputation, is the consumer brand evaluation held by the degree of satisfaction and praise, the performance to meet consumer psychology and love and affirmation in the customers in the market performance of emotional customers continue to buy the brand as well as to others Remend constantly enthusiastic. Therefore, the reaction is the reputation of the degree of consumer brand value in the consolidated own experience and the exposure to a variety of brand information after authorization, brand reputation is an important factor in the formation of consumer loyalty. Good reputation es from word of mouth among consumers, word of mouth is very important informal information channels, but different products, different aspects of the information is carried out by different groups of people, so in order to better brand reputation degrees, not only to improve customer satisfaction, but also pay attention to spread positive information products. Share. The socalled brand share, refers to the period of time, a subbrand sales, or sales in a particular market, accounting for the same period of such products in the same market, total sales or total sales. Brand share indicates the brand occupies a share of the market, reflecting the brand in the petitive market position and ability to control which has, between sales revenue and there is a close positive correlation. Satisfaction. After obtaining the use of a consumer brand, will produce the brand39。s emotional satisfaction or dissatisfaction. It is the level of consumer expectations and subjective cognitive level parison of the brand. Generally, there are three levels of consumer satisfaction: satisfaction, dissatisfaction and general satisfaction. In satisfaction of consumers, could bee a large part of repeat buyers, and then gradually bee brand loyalists. Loyalty. The socalled brand loyalty is the consumer preference for the formation of a brand, trying to repeat the selection of the brand39。s tendencies. It reflects the consumer39。s satisfaction with the brand and stick with the brand39。s degree, or a consumer brand degree of emotional depth.Brand loyalty has a special importance for the enterprise. On the one hand, the consumer once the formation of brand loyalty, it is difficult to move to the peting brands, enterprises can reduce petitive pressures。 hand, loyalty, customer price sensitivity is relatively low, in order to obtain favored brand, general Fewer expect to benefit from discounts and bargains. Enterprises should establish the premise is to build brand loyalty culture. The socalled brand culture, is through the establishment of a clear brand positioning, brand positioning on the basis of form audiences ways to utilize external dissemination of the highly recognized brand in spirit, creating a culture, through this culture, the formation of a strong customer loyalty. Such loyalty is highly material and spiritual unity of the realm, the characters unity is a summary of the brand culture. It represents a certain type of crowd lifestyles, values and personality. Third, the brand petitive strategy. In the fierce market petition, brand petition policy is nothing more than two types: offensive and defensive strategies strategy. Brand Competitiveness their ability level can be divided into three types: a strong brand petitiveness, balanced brand petitiveness and weak brand petitiveness. These three brand petitiveness in a petitive market and the performance of four different brand position: brand leader, challenger brand, brand and brand followers aging persons. leader strategy. Similar products in the market share of resident usually the first brand that the brand leader. It is usually in the price changes, new product introduction, transmission intensity and other aspects of the other peting brands play a leading role. In a petitive market, the brand leader with a strong petitive edge. brand strategy. Challenger brand is the same brand market share in second or third brand. Typically, these brands is quite strong, and some brands even snatch a challenger brand leader in market share or exceed it. follower strategy. Most panies prefer to follow rather than challenge the leader, they often imitate or improve leaders launch new products. Because do not have to bear the huge cost of new product development, technological innovation, information campaigns, etc. So get higher profits followers. Commonly used brand followers who follow the strategy of imitation, followed by those who, imitators and changed. strategy. Aging is the market share of the brand depleted brand. Aging brand39。s weak petitiveness, ability to respond to petition in the market is poor. At this point, the pany39。s decision to shut important, or actively support, thr