【正文】 tematizing land utilization uses the electronics tool early, highefficiency,be engaged in to take the merchandise mutation as central various movable whole processeses low emphasize of take the merchandise trade as central various business activity of electronical, make to is too narrow and small to the electronic merce movable scope generally, the electronic merce takes the information technique as a basal business activity, it includes production and circulate,assign,exchange with consume etc. link in the conjunction produce and consume of all processings with informationbased movable say, the electronic merce activity means the following row method bargain or the business activity carry on:(1)Bargain carried on through an Internet, such as the machine store(the Online Shop) with online direct selling(the Internet Direct Sale)。(2)Carry on the business activity through an Internet, such as the machine service(the Online Service) and the online advertisement(the Internet Adv.)Wait。(3)The electronics that passes to increase in value a network(the Valueadded network) to carry on trades and serves, if carry on a purchase and pay customs duties through an EDI etc.。(4)Pass the bargain and the service that the conjunction business enterprise or the calculator network of the organization take place The electronic merce raised the performance and the efficiency of the traditional business activity it with traditional business activity to have following petitive advantage:(1)Lower bargain , pass the network marketing movable business enterprise can raise the marketing efficiency and lower to promote sales expenses, according to statistics on the Internet and do advertisement and can raise the sale quantity 1000%, its cost is a tradition in the meantime advertisement of 1/10。Secondly, the electronic merce can lower purchasing cost, can look for the supplier of the most special price in the global market, and pass to reduce with the supplier information share in the center link because of asking for help the Internet business enterprise because the information prohibits to bring indeed of is the data enunciation, using EDI usually can save 5% for the business enterprise10% purchasing costs.(2)Reduce order to cope with to change an unfathomable market need, the business enterprise has to keep a certain stock product with the original material basic reason that produces stock is an information not take the information technique as basal electronic merce and then can change the information in the business enterprise decision not accurate with can not pare with the Internet can deliver the market need information to the business enterprise decision to produce, the need information of the business enterprise can deliver to add to supply in good time to the supplier right away in the meantime, carrying out the zero stocks management thus.(3)Shorten to produce production of product is many business enterprises are mutually cooperation of result, so the design development and production of the product sell the business enterprise that may involve many connections, pass the electronic merce can change to pass by because the information closing cause of the cent stage cooperates a way to change to share for the information of be in conjunction with and proceed together the work method, the thus biggest limit reduce because the information close but meaningless wait for of time.(4)Increase business traditional bargain is subjected to by that time and the space restriction, but according to Internet electronic merce then 24 hours world operation, the business that is on the net can open an exhibition to traditional marketing personnel to sell and advertise to promote sales could not reach of market scope, such as our country Hunan a keep the snake farmer to sell its product to the United States through an Internet an it has never striven for the pany of the noodles.(5)Ease the dependence of the supplies.(6)Reduce in the center electronic merce redefined to circulate mode traditionally, reducing in the center link, making the direct deal of the manufacturer and consumer make possible, changing the way of the whole social economic movement to some extent thus. Two,the electronic merce is in the development and the application of the our country1. Electronics virtual market developmen The space of the electronic merce activity is an electronics virtual market(the Electronic Marketplace), electronics virtual market the net constitute by the Internet business enterprise,the government organization and the netizen appear on market a field, the net appears on market a field to extend the development speed and foreground that the speed and development influence electronic merce since that time in 1994 Internet of mercial, at short 590% inside the years above world the 500 strong pany constructions contain website, 30% business enterprise business website the beginning provided an aftersales service or carried on the net top business activity directly for the customer。The global netizen increases from 1,000,000 of 1994th to 130,000,000 of 1998th currently, anticipate to the global netizen to will attain in 20051,000,000, Chinese Internet start to pare with night, the net of the our country appeared on market a field to also get a fast growth after connected into Internet in 1994, and became a certain net to appear on market a to the our country network management the organization CNNIC is recent a covariance express, our country of the netizen has already increased from 2,100,000 of the end of 1998th to 4,000,000 of 6 the end of the months of 1999sth, and anticipate and will near to 10,000,000 netizens this of Internet technique, get to the Internet the general educational background knowledge of netizen is higher, at the our country, 80% above of all was subjected to higher education, 80% above of 35 years old in 21~ of, and 50% above person month the ine is above 10