【正文】 ................................146一、企業(yè)概況 .........................................................................................................................................146二、競爭戰(zhàn) 略 .........................................................................................................................................146三、企業(yè)經(jīng)營狀況分析 .........................................................................................................................148四、企業(yè)研發(fā)狀況 .................................................................................................................................150五、企業(yè)發(fā)展前景分析 .........................................................................................................................151第三節(jié) 河南新飛電器分析 ..................................................................................................................152一、企業(yè)概況 .........................................................................................................................................152二、企業(yè)經(jīng)營狀況分析 .........................................................................................................................152三、企業(yè)研發(fā)狀況 .................................................................................................................................154四、企業(yè)國際化進程 .............................................................................................................................155五、企業(yè)發(fā)展前景分析 .........................................................................................................................156第三部分 家電行業(yè)風(fēng)險評價及信貸建議...........................................................................158第八章 家電行業(yè)風(fēng)險評價...................................................................................................159一、宏觀經(jīng)濟 波 動風(fēng)險評 價 .................................................................................................................159二、國內(nèi) 政 策風(fēng)險評 價 .........................................................................................................................160（一）廢舊家電回收三大法規(guī) .........................................................................................160（二）節(jié)能方面的政策規(guī)定 .............................................................................................160三、上下游行業(yè)風(fēng)險評 價 .....................................................................................................................161（一）原材料、燃料成本上升導(dǎo)致成本的上漲壓縮利潤的風(fēng)險 .................................161（二）家電連鎖零售業(yè)的積壓，限制了家電行業(yè)的議價能力 .....................................162（三）維修行業(yè)的不規(guī)范，限制了家電產(chǎn)品需求的進一步擴大 .................................162四、家電產(chǎn) 品 的市場風(fēng)險 .....................................................................................................................163（一）國內(nèi)市場進一步擴大受到限制 .............................................................................163（二）國外市場面臨巨大風(fēng)險 .........................................................................................164五、家電企業(yè)多元投資風(fēng)險 .................................................................................................................166六、家電企業(yè)規(guī)模經(jīng)營的極限風(fēng)險 .....................................................................................................167七、家電產(chǎn)品的價格戰(zhàn)能力風(fēng)險 .........................................................................................................167（一）成本轉(zhuǎn)移的困境 .....................................................................................................167（二）國內(nèi)外企業(yè)價格戰(zhàn)的地位差異 .............................................................................168八、家電行業(yè)的并購風(fēng)險 .....................................................................................................................168九、家電產(chǎn)品替代及技術(shù)淘汰風(fēng)險 .....................................................................................................169第九章 家電行業(yè)投資建議...................................................................................................170一、家電行業(yè)的投資策略 .....................................................................................................................170（一）家電行業(yè)總體投資策略 .........................................................................................170（二）重點投資領(lǐng)域及方向 .............................................................................................171（三）使用合適的金融工具 .............................................................................................173二、投資風(fēng)險防范 .................................................................................................................................174（一）關(guān)注投資投向企業(yè) .................................................................................................174（二）關(guān)注家電及相關(guān)行業(yè)動態(tài) .....................................................................................174（三）關(guān)注相關(guān)政策和國際貿(mào)易動態(tài) .............................................................................175附 表表1 我國GDP 結(jié)構(gòu)狀況 ......................................................................................................................3表2 主要家電耗鋼材的情況 ............................................................................................................13表3 主要家電產(chǎn)品的單耗水平 ........................................................................................................13表5 2022年我國家電企業(yè)區(qū)域分布情況 ........................................................................................53表6 2022年電行業(yè)銷售收入?yún)^(qū)域分布及排名 ................................................................................54表7 2022年家電行業(yè)利潤總額區(qū)域分布及排名 ............................................................................56表8 2022年廣東省主要家電產(chǎn)品產(chǎn)量變化 ....................................................................................58表9 2022年廣東省家電行業(yè)經(jīng)營指標狀況 ....................................................................................60表10 2022年山東省主要家電產(chǎn)品產(chǎn)量變化 ....................................................................................63表11 2022年山東省家用制冷電器行業(yè)經(jīng)營指標狀況 .........................................................