輔導技巧管理技巧銷售技巧培訓大全59-資料下載頁
2025-04-07 22:20本頁面
【正文】 cern. You are also encouraging him to listen further. If the buyer disagrees with your summary of the objection, you obviously need to learn more about his concern before proceeding.Handle The ObjectionSTEP 4: To resolve the issue, meeting retailer’s expectation.Handling objections satisfactorily generally requires three things. They are: Being knowledgeable about the business: should be knowledgeable in our business, . Brand information, Customer information, Trade information. Being skillful in converting objections into benefits: Convert concern into selling point, highlight the profit story and benefits to customer so as to overe the concern. Being concise: Presenting the case with just enough information and focus on account benefits. What are the most effective ways to resolve objection: Find parallel with retailer’s own experience – similar product/package/promotion has been successful. Good experience of other stores – refer other stores, other towns, other cities. Who does he respect as a leader? GT outlets may look at Independent supermarket。 Independent supermarket may look at Key account. Propose test of small initial quantity to check consumer acceptance, . Salesman: “My profit story presented was based on Qoo Peach selling 50% of Orange, let’s play safe and assume it is only 20% to start – that means a first order of 3 cases. Is that a better option?” Identify urgent reaction to a program despite some concerns – price increase, other petition store opening. CONCLUSIONFour basic steps of handling objection provide a simple but practical way to deal with Objection. At the same time, we should not afraid to face the objection. In fact, we should equip ourselves to be capable for effectively and successfully handling them. The more you practice using this process, the better you will bee at making sales when objections are raised.8 / 8
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