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Challenge it Write it up amp。 get them to confirm CourseG6 40 How to avoid unsatisfying amp。 disappointing projects? CourseG6 41 4 Key Points CourseG6 42 Work hard to get the RESEARCH OBJECTIVES Focused 1 CourseG6 43 Research objectives 1 ?Often too vague/woolly: tighten them up (are they actionable) ?Off pat standard: what do you really need in this instance make them issue based CourseG6 44 Research objectives 1 ?Too many shopping list: prioritise (set achievable scope) ?Too many descriptive objectives: think more diagnostically CourseG6 45 Research objectives 1 Know ?where you?re going? at all times CourseG6 46 Make sure you manage CLIENT EXPECTATIONS AT THE OUTSET 2 CourseG6 47 Client expectations 2 ?“The data will tell us what to do” ?“We can sit back and listen” ?“It will tell us things we never knew” ?“New opportunities will be obvious” CourseG6 50 Client expectations 2 Get the client to ?buy in? and be involved CourseG6 51 Be realistic about DATA QUALITY 3 CourseG6 52 Data quality 3 ?Long questionnaires/overloaded groups result in poor quality data bored respondents give ill considered answers by the end of the interview they have bee atypical/odd CourseG6 53 Data quality 3 ?Can?t realistically get ?breadth? AND ?depth? you may need two studies CourseG6 54 Data quality 3 ?Don?t promise other aspect of the design for the sake of q?aire/group length usually false economy aim for larger better quality sample amp。 focused interview/discussion CourseG6 55 Data quality 3 Once the q?aire/discussion bees unmanageable it?s all ?downhill? from there CourseG6 56 Keep the SPECIALIST TECHNIQUES UNDER CONTROL 4 CourseG6 57 Specialist Techniques 4 ?Very rarely give magical solutions ?Are not a substitute for interpretation ?Often the root cause of overpromising ?Confusion caused by explanation often outweighs benefits CourseG6 60 Specialist Techniques 4 Don?t let ?the tail wag the dog?