[工程科技]day1-3thestartofaproject-在線瀏覽
2025-03-10 13:07本頁(yè)面
【正文】 t the ACTION STANDARDS….. ASK YOURSELF: Are their action standards sensible/realistic? What implications does this have for survey design? . qualitative or quantitative? sample structure? sample size? CourseG6 32 Briefing Checklist (iv) 4. Are the AGENCY’S RESPONSIBILITIES clear? CHECK: Sample lists/stimulus: will the client provide? What level of reporting data, tables, presentation, report? ASK YOURSELF: Sample/stimulus: what?s your preference them or you? Can you persuade them to have a presentation? CourseG6 33 Briefing Checklist (v) 5. What PRACTICAL CONSTRAINTS are there? Timing: CHECK: Are there deadlines/key marketing dates? Stimulus: CHECK: Is the number/format limited? Budget: CHECK: What has been discussed? ASK YOURSELF: Are these constraints ABSOLUTE or NEGOTIABLE? CourseG6 34 Finding out about the budget…. “You tell us what it costs to do the job properly” Client But clients almost always have a rough idea of how much they are prepared to spend…... CourseG6 35 Finding out about the budget…. “Were you thinking nearer to 163。 get them to confirm CourseG6 11 Where does the agency start? “I?d like you to pitch for this job” Client Agency ?What do I need to know?” CourseG6 12 Exactly WHY the research is needed What OTHER factors may have a bearing It?s difficult to write a successful proposal unless you know….. Good research brief Good detective work CourseG6 13 Briefs e in all shapes amp。CourseG6 1 Research Training Initial Design Decisions 3. The Start of a Project Kate Bolton Beijing, 812 July 2022 C Kate Bolton 06/2022 CourseG6 2 Objectives Role of the buyer Taking a brief Understanding business objectives Setting research objectives CourseG6 3 The research buyer Research Agency Research Buyer CourseG6 4 The research buyer Research Agency Research Buyer Internal Clients CourseG6 5 “We need to do some research” CourseG6 6 “We need to do some research” Why? CourseG6 7 What does (should) the research buyer do? I
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