[工程科技]day1-3thestartofaproject(參考版)
2025-01-24 13:07本頁面
【正文】 disappointing projects? CourseG6 41 4 Key Points CourseG6 42 Work hard to get the RESEARCH OBJECTIVES Focused 1 CourseG6 43 Research objectives 1 ?Often too vague/woolly: tighten them up (are they actionable) ?Off pat standard: what do you really need in this instance make them issue based CourseG6 44 Research objectives 1 ?Too many shopping list: prioritise (set achievable scope) ?Too many descriptive objectives: think more diagnostically CourseG6 45 Research objectives 1 Know ?where you?re going? at all times CourseG6 46 Make sure you manage CLIENT EXPECTATIONS AT THE OUTSET 2 CourseG6 47 Client expectations 2 ?“The data will tell us what to do” ?“We can sit back and listen” ?“It will tell us things we never knew” ?“New opportunities will be obvious” CourseG6 50 Client expectations 2 Get the client to ?buy in? and be involved CourseG6 51 Be realistic about DATA QUALITY 3 CourseG6 52 Data quality 3 ?Long questionnaires/overloaded groups result in poor quality data bored respondents give ill considered answers by the end of the interview they have bee atypical/odd CourseG6 53 Data quality 3 ?Can?t realistically get ?breadth? AND ?depth? you may need two studies CourseG6 54 Data quality 3 ?Don?t promise other aspect of the design for the sake of q?aire/group length usually false economy aim for larger better quality sample amp。50K?” “What cost would scare the life out of you/your boss?” Agency CourseG6 36 Summary: Essential Components of Brief Business Objectives (including necessary background) Research Objectives Action Standards Agency Responsibilities Practical Constraints CourseG6 37 Before you get started…. If the client has written the brief…. Challenge it CourseG6 38 Challenging A Brief ? Logic (does it make sense?) ? Assumptions (are they sound?) ? Ambiguities (clarify meaning) ? Duplication (other research?) ? End user (who really needs the data?) ? Pitfalls (previous problems?) CourseG6 39 Before you
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