[工程科技]day1-3thestartofaproject-文庫吧資料
2025-01-27 13:07本頁面
【正文】 get started…. If the client has written the brief…. If you?ve pieced the brief together…. Challenge it Write it up amp。 marketing costs make with cheaper ingredients CourseG6 17 Business Objective To increase profit margins on a product considering cost cutting option of cheaper ingredients Research Objective an information need expressed as something that can be measured Need to translate business objective into……. CourseG6 18 Example Research Objective . ?To measure whether people notice a difference. ?To measure whether people like the revised product. CourseG6 19 Be wary of broad objectives “To understand the shampoo market” “To assess potential of a new photocopier” “To track advertising” OK as OVERALL objectives but what are the specific ?MEASURABLE? objectives? CourseG6 20 Often useful to split the research objectives Overall Research Objective To investigate the risk of introducing the revised product. Specific Research Objectives ?To assess consumer acceptability of the revised product. ?To understand areas of criticism. ?To investigate reaction to the smaller piece size. ?To assess influence on perceptions of value for money. ?To give an indication of influence on future purchase. ?To highlight highest risk consumer groups . CourseG6 21 It is vital you get the research objectives right ? the list of objectives is your ?contract? with the client. ? you are mitting to design and run a study that will answer them. ? what you will be able to deliver must be clear. ? almost every other decision you make on a project will depend on these objectives. CourseG6 22 ?give guidance? ?investigate? ?explore? ?determine? ?measure? ?evaluate? ?assess? (‘Harder’) (‘Easier’) Choose words carefully ?discover? ?identify? ?highlight? ?confirm? ?estimate? predict! CourseG6 23 Check the order of priority Design remendations may vary across objectives ? are those at the top of the list the most important? ? which do they have no previous information on? CourseG6
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