【正文】 e healthcare munications field. At MSamp。L she provides strategic counsel to a breadth of clients. Her expertise includes strategic planning, advocacy relations, issues management, media relations, public and professional education and public affairs. She has worked on global and national campaigns in the prelaunch, launch and post launches phases for a range of pharmaceutical panies. Judith?s previous experience spans both sides of the Atlantic and includes working in both the agency and advocacy sectors. As Chief Executive Officer of the National Osteoporosis Foundation in Washington, DC, she was at the forefront to increase greater understanding and awareness of osteoporosis, musculoskeletal conditions, women?s health and aging. She has also worked for medical and patient anizations nationally and internationally addressing a range of medical conditions and is skilled in developing and implementing initiatives to advance disease awareness. In previous roles, Judith has served as a media spokesperson as well as speaker at a number of conferences and workshops including the Surgeon General?s Workshop on Bone Health and Osteoporosis, the National Institutes of Health?s Workshop on MHT, and the International World Congress on Osteoporosis. 49 Bronwen Andrews Director, European New Business Development As Director of European New Business Development, Bronwen leads MSamp。L?s European work to identify new opportunities across the entire range of practice areas. Bronwen synchronizes talent and systems across our European work to give potential clients the best and most powerfully integrated response to their brief. Bronwen was previously head of MSamp。L?s Food amp。 Drink division in London, developing strategies for panies and brands such as Nestle, Coke and Courvoisier. Her contribution to your MSamp。L team is based on over 15 years global experience, leading campaigns for clients such as Disney, Adidas, RHM, Virgin, Vodaphone, Orange, Pepsi, Britvic, Pamp。G, Warner Home Entertainment, The British Army, HM Government, Carlsberg, Unicef, NSPCC and Lloyds TSB. Bronwen has advised clients in many different areas – from influencer campaigns to talent management and education. Prior to joining MSamp。L Bronwen headed up Hamp。K?s Marms practice group where her brief was to bring a new focus on creativity and innovation to the division. Bronwen also spent four years at Ketchum as Director of Consumer Lifestyle and subsequently Lifestyle amp。 Sport. During this time, Bronwen was responsible for running the Pepsi account for four years and for leading youth munication strategies for Orange. Bronwen also spent over three years running an integrated PR division at Saatchi amp。 Saatchi, London. Bronwen is a member of the CIPR, has a degree in French and Spanish and is a Triathlon petitor. 50 TerriHelen Gaynor Managing Director, Australia/NZ TerriHelen has over 25 years international experience in strategic munication in both the public and private sectors. TerriHelen began her career in the Commonwealth Government sector. She worked for 10 years in the areas of policy development, munication and training and development for various government agencies in Australia, including the Federal Minister for Health. TH also developed national and munitybased AIDS awareness programs. She consulted for 10 years in Asia in the Aids Foundation Board developing and implementing internal and external munication programs for clients in Hong Kong, the PRC, Singapore, Malaysia, Taiwan, Korea, Japan, the Philippines and Indonesia. Since returning to Australia her clients have included Department of Health and Ageing, Department of Education, Employment and Workplace Relations (DEEWR), IBA, SEEK, Mortgage Choice, the ATO, Department of Infrastructure, DCITA, Department of Environment and Heritage, MBF, Mortgage Choice, NSW Department of Housing, ING Investment Management, OPTUS, Tasmanian Salmon Growers Association, Philips, Lucent Technologies, Macquarie University, KPMG, Deutsche Bank, Macquarie Bank, Wolters Kluwer Health and Clinuvel. TerriHelen is a Director of the Canadian Chamber of Commerce, a member of the Australian Institute of Company Directors (AICD), International Association of Business Communicators (IABC), Australia Investor Relations Institute (ARIA), The Reputation Institute, National Investor Relations Institute (NIRI) and The American Society for Training and Development (ASTD). 51 Amy Kong Senior Account Manager, Asia Amy Kong has nearly 10 years of inhouse and public relations consultancy experience in healthcare, corporate, crisis amp。 issues management, beauty, logistics and technology. She has worked on a wide range of healthcarerelated issues and areas, including disease education programs, KOL media spokesperson training and healthcare brand media relations for international healthcare panies such as GlaxoSmithKline (GSK) and Bausch amp。 Lomb (Bamp。L). In her previous role as Senior Consultant in an international PR consultancy, Amy was the lead consultant working on GSK?s vaccine portfolio of 8 product brands. She managed significant disease education programs, which include influenza and rotavirus. Other vaccinerelated disease areas she covered include hepatitis, chickenpox, pertussis and diptheria. She also worked briefly on GSK?s diabetes and hepatitis antiviral drugs. Amy played a key role in managing the Bamp。L global crisis involving its contact lens solution, which spanned across 13 markets in Asia Pacific. She has also assisted in managing issues for corporate and healthcare clients, and is an experienced media trainer for clients such as GSK, Motorola and HP. Other clients that Amy has worked with include KerznerCapitaland Integrated Resorts, Nokia Asia Pacific, Nu Skin Enterprises Singapore and GAC Group.