【正文】 e westerners, for example, interrupting one’s conversation, asking for leave, after cough or sneeze and so on. If you step on or run into someone else, you should say “Sorry”, and “Excuse me” is not suitable. Many people, as well as many Chinese, consider apology as a shame or disgrace, and have no courage to apologize (Ling, 2005: 22). When really having done something wrong, they would offer a long list of reasons and excuses. However, it doesn’t mean that Chinese are not cultivated and impolite, as Chinese people pay as much attention to apology as the native English speakers. If something unpleasant happens, apologies are heard instantly and even actions are taken in order to make up.Part Ⅲ Differencenarrowing Trend of Face Consideration Cultural integrationThrough technological development and international trade, a seemingly borderless world, namely a global village is created. In this way, cultural integration has been an inevitable trend. With the booming process of global munications as a result of technical advancement and individual initiative, the plete dominance of monoculturalism has weakened and will gradually be broken. The maladies of monocultural awareness at the precious moment bring out the importance and advantages of multiculturalism. Therefore, it goes without saying that uniting East and West bee the greatest evolution in the 21st century.At a macro level, it is acknowledge by more and more countries that multipolarity is better than the single polarity and it will benefit all of the countries in the world. As a result, no country is able to absorb others into its own imperia, no matter economic or cultural. In this pluralistic world, different groups, ranging from small countries to large district munities, need to find a middle ground outside of any particular cultural framework so as to meet mutual needs of respect, reach genuine munication, and finally to conduct effective social practice. Accordingly, various groups carry out policies and take explicit measures to save mutual face.And at a micro level, under the enormous strain of social petition, prehensive knowledge of different countries and a good mand of munication skills have bee inevitable tools for crosscultural encounters, especially for business people. In order to have a constructive collaboration among peoples of different cultures and achieve respective interest, everyone take pains to go out of the limitations of absolute culture and learn other cultures’ characteristics. In this way, they will be able to master the key point of maintain own face while preserve the other’s face.As a result of mixing culture, the distinctions among people from different cultural backgrounds bee narrower. Realizing the pluralistic world, people have started to learn more about other cultures and municate with their members. They begin to obtain the awareness that not only paying attention to own culture but also attach importance to other cultures. One’s cultural identity can instead be consciously developed towards globalism and multiculturalism with much more tolerant intercultural awareness. Thus, face consideration can be better employed in crosscultural munication. Influence of cooperative consciousnessIninternationalmunication,China,asarepresentativeoftheEast, plays a high value on face.Andmeanwhile,thewesterncountriesexpecttosavefaceaswell.In recent years, China has increasingly bee a giant economic power in the world. With the rise of China’s international status, more and more attention has been paid to Chinese culture. With a history of thousands of years, China is an old country, in which traditional morals are highly valued. Among various traditional morals, “he” is the core. “He” can be translated as harmony and concordance. With the creed of being harmonious, Chinese take pains to treat people in politeness, seek mon ground while reserving differences and most importantly, advocate seeking for cooperation to achieve winwin situation. And this doctrine has drawn many developed countries’ attention. In the recognition of mutual benefit, all countries begin to lay stress on defending mutual face rather than just saving own face.What’s more, in this economic oriented era, every country exhaust their efforts to make a difference in the fierce international petition. The past mutual parative mode may causing destruction to both sides has brought bitter to many countries. Therefore, they want to find new better ways to bring maximal interest with minimal negative impact. Through various efforts, they have found the resolution, that is, cooperation. Only in this way, can both sides seek greatest good. In order to conduct smooth cooperation, the both sides need to have a good knowledge of the opposite party. They take measures to explore the cultures, values, histories as well as politeness strategies of the other side. Thus, face work can be better applied to hunt for smooth intercultural munication.PartⅣ Suggestions to Avoid Conflicts Caused by Different Face Views To be aware of different face view in verbal municationAlthough munication is the process of learning more information, it also requires some basic mon information between the two. When dealing with a type of crosscultural munication, it is much harder because there is less shared information available. Generally, therefore, a positive learning experience of other cultures can prepare us for a better intercultural munication. Misunderstanding may easily arise due to the lack of background knowledge of other cultures. For the westerners, they should bear in mind that face is considered even more important than life by Chinese. That is why the Chinese always try every means to protect the abstract face. So when they feel strange about some people’s struggling to protect face, just show your respect. For