unit4商務英語之特許經(jīng)營-資料下載頁
2025-01-08 11:39本頁面
【正文】 ? INFORMAL to give someone money so that they will not do or say something, or so that they will go away ? There were rumours that key witnesses had been paid off to keep quiet. Advantages of franchising For franchisees: ? Franchisees require less initial capital than independently starting a pany and can use proven successful strategies and trademarks. ? Training regarding all areas of the business such as manufacture, preparation, accounting, business controls, merchandising, marketing and promotion are given by the Franchisor to the Franchisee. ? The Franchisor helps the Franchisee in many ways like to obtain occupation rights to the trading location, prepare plans for layouts, ply with zoning or planning laws, they also provide general assistance in calculating the correct level and mix of stock for the opening launch of the business. ? A Franchise system greatly reduces a Franchisee’s business risks by providing the support and benefits. ? The field operational staff of the Franchisor provides the services to the Franchisee, to assists with any problems which may arise during the time of business. ? The Franchisor’s continuous research and development programs provide the benefits to the Franchisee, which are designed to improve the business and keep it uptodate with latest information. For franchisors: ? The expansion of distribution and enhancement of impact without any kind of additional capital investment. ? The pany name manages to get munity acceptance as a result of the local franchisee who is operating it. ? The marketing and distribution costs are shared by the franchisee. ? There is a flat fee that is an additional earning collected from the franchisee every month. Disadvantages of Buying Franchising 1) It is because of franchising itself, making the franchisee has been a sound, robust operating system. However, because of this, the franchisee is difficult to change this business model to adapt to the market, a variety of policy changes. In addition, because different regions’ consumers have different needs, making it difficult for the franchisee to sustain advantage in any place. 2) For the consumer, the frequent changes gave them a doubt, caused the unclear responsibilities between franchisor, current franchisee and past franchisees. 3) A franchise can only focus on a particular area, and can not be achieved in all markets and strategic victory. Reading task 1 ? A. recruitment ,training, performance review ? B. anizing her own work schedule, allocating time for different tasks ? C. meeting other McDonald’s managers, attending franchise conferences, meeting with the press. ? D. accounts, payroll, taxes ordering supplies, advertising ? E. wairtressing preparing food, taking orders, cleaning ? F. doing anything that remains to be done. monthly accounts, balance sheet and planning future development.
黨政相關相關推薦
鄂ICP備17016276號-1