【正文】
at the Point of Sale ? Placement Fees to Retailers ? Reorder Activity ? Provide Before/After Sales Results to Publisher and to Retailer!! ValueAdded Promotions ? Enhanced Communication Between all Parties ? Propose Idea to Publisher for Commitment ? Update Publisher Every Step of Way on Retailers Authorized ? Promote at HNC Merchandiser Meetings ? Promote/Update via HNC Merchandiser Conference Calls ? Promote via HNC Newsletter ? Update Participating Retailers on Sales ValueAdded Promotions ? What Was Learned ? The Real Challenge Starts After the SellIn ? Too Much Communication is Not Enough