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【正文】 nes will entertain narrower audiences. ? are seen by advertisers as an efficient way to___________. ? A) reach target audiences B) modern technology makes it more entertaining ? C) appeal to educated people. D) convey all kinds of messages ? Outofhome advertising Outofhome advertising. Also called placebased advertising, has bee an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these onthego consumers. More consumers travel longer distances to and from work, which also makes outofhome advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard panies can print a billboard in 2 hours, pared with 6 days previously. This allows advertisers more variety in the types of messages they create because they Can change their messages more quickly. ? advertising has bee more effective because_______ A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays ? Inter As consumers bee more fortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Inter, the ability of television and radio to get the word out to consumers will decrease. The challenge to Inter advertisers Is to create ads that audience members remember. ? Inter advertising will play a more prominent role in anizations39。 advertising in the near ftuture. Inter audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. ? 7. The challenge to Inter advertisers is to create ads that are___________. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access ? 8. Inter advertisers will have to adjust their methods to reach audiences that tend to be_____________ ? Direct mail A final advertising medium is direct mail, which uses mailings to consumers to municate a client39。s message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses. direct mail is the most effective from of advertising. ? mail is an effecitive form of advertising for businesses to develop_________________________ ? Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, outofhome. Inter, and direct mail. ? passage discusses how advertisers select________________ for advertisements.
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