【正文】 與 現(xiàn)代管理 (續(xù) ) ? 提出了完備的管理策略，包括下列過程： a pleted management strategy ? 估量形勢、制訂目標(biāo)、制訂策略、評估策略、實施策略（人力範(fàn)疇）、實施策略（操作範(fàn)疇）及策略控制。 Estimate situation, making goal, making strategy, appraisal strategy, implementation strategy (manpower), implementation strategy (operation) and strategic control ? 充分考慮決定性因素，例如目前的環(huán)境、競爭者的形勢、生存策略和有關(guān)整體形勢的詳盡資料等。 Full consideration of determining factors, for example present environment, petitor39。s situation, survival strategy and exhaustive material of relevant situation and so on. Management and The Art of War (Cont’d) 主 要 營 商 原 則 ? 學(xué)習(xí)戰(zhàn)鬥 Learn to fight ? 顯示方法 Demonstrates the method ? 行動正確 Moves correctly ? 瞭解事實 Understands the fact ? 防備不測 Be prepared ? 只爭朝夕 Make best use of one’s time ? 作出改善 Make improvement ? 集中力量 Concentrate the strength ? 模糊視線 Fuzzy the line of sight Business Management 借 鑒 孫 子 兵 法 制 訂 策 略（一） The Art of War The 13Chapter Competition Strategy (1) Making of Plan Formulate management strategy and assess strength (2) Waging of War Use appropriate resources to match up with petition strategy (3) Strategic Offensive Plan petition strategy according to the strength of enemy and ally (4) Forms and Dispositions Ponder the offensive and defensive situation, estimate the strong and weak to draw up the goal (5) Potential Energy Make use of the advantages to grasp the opportunity and control the changing factors 借 鑒 孫 子 兵 法 制 訂 策 略（二） The Art of War The 13Chapter Competition Strategy (6) Empty and Full Examine the business environment to grasp all marketing factors. (7) The Fray Settle conflict , reconcile quarrel (8) The Nine Changes Allow flexibility (9) On the March Observe the situation to deploy of troop (10) Forms of Terrain Understand the petitive environment and the adverse effects 借 鑒 孫 子 兵 法 制 訂 策 略（三） The Art of War The 13Chapter Competition Strategy (11) The Nine Kinds of Ground Analyze contention conditions, plan offensive strategy and establish alliance (12) Attack by Fire Make prompt decision, grasp opportunity and destroy enemies’ morale (13) Espionage Obtain intelligence or information relating to enemies ? 《 孫子兵法 》 一書所展示的 , 是一個全面而詳盡的策略 /戰(zhàn)略模式 , 它包含以下的層次： The Art of War described the military strategy prehensively. It includes: ? 評估當(dāng)前的形勢 Assess the current situation ? 構(gòu)建目標(biāo) Set up a goal ? 構(gòu)建相應(yīng)的策略 Set up corresponding strategy ? 權(quán)衡與審議各種策略 Measure and consider all kinds of strategy ? 實行與人事因素有關(guān)的相應(yīng)策略 Execute human affairs related tactics ? 實行與行動有關(guān)的相應(yīng)策略 Execute motion related tactics ? 建立戰(zhàn)略性的控制手段 Establish the strategic control method ? 決策者十分需要通盤考慮所有可以導(dǎo)致成敗之因素 , 例如自己所處身的環(huán)境、對手的虛實、絕地求存的策略 , 以及對時勢局面的洞察力。 The policymaker needs thorough considerations to all factors that may lead to success or failure, such as his/her standing environment, enemy’s false or true, severely strategic plan as well as the insight into current situation. 《 孫子兵法 》 與經(jīng)商要略 : The Art of War and the outline of business management ? 習(xí)識實戰(zhàn) Apply theory into practice ? 展示方法 /門路 Demonstrate the method ? 做到最好 Achieve well ? 掌握實情 Grasp the truth ? 最壞打算 Prepare for the worst case ? 分秒必爭 Make the best of one39。s time ? 精益求精 Strive for perfection ? 群策群力 Pool the brains and brawn ? 不露虛實 Not reveal the actual situation 經(jīng)商要旨 : Summary of Business Management 謝 謝 ！ Thank You!!