【正文】 資者出資設立據(jù)點，並與連鎖系統(tǒng)簽約加盟，由連鎖系統(tǒng)統(tǒng)一營運的連鎖模式 ?協(xié)力連鎖 (cooperative chain)： 類似合作社的連鎖加盟體系，由社員出資設立連鎖系統(tǒng)，共享經(jīng)營利益之連鎖模式 Franchises Advantages Weaknesses What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Studying business Proven business format Brand recognition Professional Marketing Reduced risk High start up costs Profits are shared Limited control Cooperatives A business collective owned and operated by the people who use it. Did you know that Sunkist, Blue Diamond, Land O’Lakes and Ocean Spray are all Cooperatives? What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Studying business Business Development What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Business Development Studying business 市場滲透 Market Peration 產(chǎn)品發(fā)展 Product Development 市場發(fā)展 Market Development 多角化 Diversification 市場 既有 新 新 既有 產(chǎn)品 ?企業(yè)成長矩陣 (H. I. Ansoff) 企業(yè)成長矩陣 1 What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Business Development Studying business ?市場滲透 ?企業(yè)在 原有的產(chǎn)品與市場 上，經(jīng)由 廣告活動 、 教育消費者 或 介紹新用途 等，以 擴大消費者數(shù)量 或 增加產(chǎn)品銷售量 。 ?Ex. CocaCola、 SWATCH… ?產(chǎn)品發(fā)展 ?企業(yè)在原有產(chǎn)品基礎下，持續(xù)推出 新的產(chǎn)品類別 以達成成長目標。 ?Ex. CocaCola、 Suzuki… 企業(yè)成長矩陣 2 What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Business Development Studying business ?市場發(fā)展 ?企業(yè)以 既有的產(chǎn)品 項目或產(chǎn)品線，拓展 新的用途 ，而進入新的市場，以達成企業(yè)成長的目的。 ?Ex. Giant… ?多角化 ?企業(yè)同時在 新市場上推出新產(chǎn)品 ，以達成企業(yè)成長之做法。 ?Ex. Mont Blanc… 企業(yè)成長類型與途徑 What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Business Development Studying business 企業(yè)成長 內(nèi)部發(fā)展 外部併購 水平擴張 Horizontal Expansion 垂直整合 Vertical Integration 複合式擴張 Conglomerate Development 途徑 合併 Mergers 收購 Acquisitions 類型方向 企業(yè)成長類型與範例 1 What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Business Development Studying business ?水平式合併 (horizontal merger) ?意義 ?The joining of two firms in the same industry. ?範例 ?長榮海運公司 +長榮航空公司 ?711+全家便家利商店 ?垂直式合併 (vertical merger) ?意義 ?The joining of two firms involved in different stages of related businesses. 企業(yè)成長類型與範例 2 What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Business Development Studying business ?範例 ?統(tǒng)一超商 +捷盟行銷 ?複合式合併 (conglomerate merger) ?意義 ?The joining of two firms in pletely unrelated industries. ?範例 ?遠東織集團 +遠傳電信 企業(yè)成長途徑與範例 1 What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Business Development Studying business ?合作 (cooperation) ?意義 ?指兩個不同的企業(yè)個體，為達成某一共同的目標，而願意分別提供對方所久缺的資源能力，以促成彼此最大的利益之企業(yè)間行為。 ?類型 ?策略聯(lián)盟 ?長期交易契約 ?聯(lián)合研究發(fā)展 ?連鎖加盟 ?範例 ?東森購物 +聯(lián)合報系 Why Study Business? What is business? Why go into business? Types of economies Business skills Sole proprietorships Partnerships Corporations Franchises Cooperatives Studying business To bee aware of career opportunities To understand how businesses are created and operate. To acquire the vocabulary of business