中英對照營銷講義(4)-資料下載頁
2024-10-17 04:02本頁面
【正文】 arketing Logistics and Supply Chain Management 營銷后勤與供應(yīng)鏈管理 ? Why Greater Emphasis is Being Placed on Logistics: ? Offers firms a petitive advantage ? Can yield cost savings ? Greater product variety requires improved logistics ? Improvements in distribution efficiency are possible due to information technology ? 為什么要強(qiáng)調(diào)后勤的重要性 ? 為公司提供競爭優(yōu)勢 ? 可以節(jié)省成本 ? 更大的產(chǎn)品可變性需要改進(jìn)后勤 ? 信息技術(shù)分銷效率的提高成為可能 13 21 Marketing Logistics and Supply Chain Management 營銷后勤與供應(yīng)鏈管理 ? Goals of the Logistics System ? No system can both maximize customer service and minimize costs. ? Firms must first weigh the benefits of higher service against the costs. ? State goals in terms of a targeted level of customer service at the least cost. ? 后勤系統(tǒng)的目標(biāo) ? 沒有一個(gè)后勤系統(tǒng)能夠在最大限度地滿足消費(fèi)者的同時(shí)，使成本最低 ? 公司必須權(quán)衡提供較高水平服務(wù)的收益與成本。 ? 以在最低成本下提供顧客服務(wù)的目標(biāo)水平的形式設(shè)定目標(biāo) 13 22 Marketing Logistics and Supply Chain Management 營銷后勤與供應(yīng)鏈管理 ? Major Logistics Functions ? Warehousing ? Inventory Management ? Transportation ? Logistics Information Management ? 主要后勤職能 ? 倉庫管理 ? 存貨管理 ? 運(yùn)輸 ? 后勤信息管理 13 23 Transportation Carrier Options 運(yùn)輸選項(xiàng) ? Truck ? Rail ? Water ? Pipeline ? Air ? Inter ? 卡車 ? 鐵路 ? 水運(yùn) ? 管道 ? 空運(yùn) ? 因特網(wǎng) Intermodal transportation is being more mon 聯(lián)合運(yùn)輸變得越來越普遍 13 24 Marketing Logistics and Supply Chain Management 營銷后勤與供應(yīng)鏈管理 ? Integrated Logistics Management ? Crossfunctional teamwork inside the pany is critical ? Logistics partnerships are also built through shared projects ? Outsourcing of logistics firms to thirdparty firms is being more mon ? 整合后勤管理 ? 公司內(nèi)部的跨職能協(xié)作很關(guān)鍵 ? 后勤合作也是通過分享方案建立的 ? 向第三方公司采購的后勤公司變得越來越多
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