國(guó)際展覽總論-資料下載頁
2024-09-29 11:08本頁面
【導(dǎo)讀】臺(tái)北國(guó)際會(huì)議中心業(yè)務(wù)組組長(zhǎng)。外貿(mào)協(xié)會(huì)展覽處展覽組組長(zhǎng)。從事會(huì)議展覽行業(yè)迄今約二十年，在外貿(mào)協(xié)會(huì)展覽。處十年籌辦的專業(yè)展覽共百場(chǎng)，籌辦經(jīng)驗(yàn)豐富。2020年自貿(mào)協(xié)退休後轉(zhuǎn)至中華國(guó)際會(huì)議展覽協(xié)會(huì)擔(dān)。2020年開始與業(yè)者共同努力開發(fā)國(guó)際業(yè)務(wù)。Fair來自拉丁文的Feria. Exhibition來自拉丁文的Expositio. 我國(guó)因不是聯(lián)合國(guó)會(huì)員故不得加。建立形象及維持知名度
【正文】 北美自由貿(mào)易協(xié)定 南方共同市場(chǎng) 東南亞國(guó)協(xié) 中東北非 歐 盟 中國(guó) 中亞 北美自由貿(mào)易區(qū) 南方共同市場(chǎng) 歐洲展覽的特色 ? 規(guī)模宏大 ? 歷史悠久 ? 多為專業(yè)展 ? 國(guó)際化程度高 ? 德國(guó)為重鎮(zhèn) ? 可退加值稅 ? 展品通關(guān)便利 美國(guó)展覽的特色 ? Most anized by associations ? Meeting facilities provide space only, they do not create shows Most convention centers are owned by cities, ? Trade Show = trade only B to B (closed to the public) ? Consumer Show = open to the public B to C Comdex 19792020 ? Introduction 1979 approximately 3000 attendees ? Growth 1980s through mid 1990s ? Maturity 2020 with 200,000 attendees ? Decline/Death 2020 with 125,000 attendees – CANCELLED 2020/2020 – MediaLive bankrupt in 2020 Consumer Electronics Show ? Absorbed Comdex’s market ? Largest show in US 2020 ? 110 countries – 150,000 attendees – 2,500 exhibitors International Association for Exhibition Management ? Organized in 1928 ? Represents the interests of over 3,500 individuals tradeshow and exposition managers around the world. ? Mission Statement: IAEM promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry. 展望與結(jié)論 ? 展覽仍將是無可替代之行銷利器 ? 展覽的發(fā)展趨勢(shì) – 專業(yè)化：展出的產(chǎn)品越來越專業(yè) – 國(guó)際化：主辦單位將採(cǎi)國(guó)際合作 – 密集化：相似之展覽檔期相互連接、集中 – 多國(guó)籍公司將自辦 Solo Show – 中國(guó)將為未來的主戰(zhàn)場(chǎng) Q amp。 A
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