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【正文】 (closed to the public) ? Consumer Show = open to the public B to C Comdex 19792020 ? Introduction 1979 approximately 3000 attendees ? Growth 1980s through mid 1990s ? Maturity 2020 with 200,000 attendees ? Decline/Death 2020 with 125,000 attendees – CANCELLED 2020/2020 – MediaLive bankrupt in 2020 Consumer Electronics Show ? Absorbed Comdex’s market ? Largest show in US 2020 ? 110 countries – 150,000 attendees – 2,500 exhibitors International Association for Exhibition Management ? Organized in 1928 ? Represents the interests of over 3,500 individuals tradeshow and exposition managers around the world. ? Mission Statement: IAEM promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry. 展望與結(jié)論 ? 展覽仍將是無可替代之行銷利器 ? 展覽的發(fā)展趨勢(shì) – 專業(yè)化：展出的產(chǎn)品越來越專業(yè) – 國際化：主辦單位將採國際合作 – 密集化：相似之展覽檔期相互連接、集中 – 多國籍公司將自辦 Solo Show – 中國將為未來的主戰(zhàn)場(chǎng) Q amp。s wisdom Aichi, Japan Theme for 2020 World Exposition: Nature39。 ? 2020年自貿(mào)協(xié)退休後轉(zhuǎn)至中華國際會(huì)議展覽協(xié)會(huì)擔(dān) ? 任秘書長一職。後轉(zhuǎn)調(diào)至臺(tái)北國際會(huì)議中心業(yè)務(wù)組，從主動(dòng)開發(fā)客戶到協(xié)助會(huì)議舉辦，一年經(jīng)手近百場(chǎng)會(huì)議，創(chuàng)下業(yè)績高峰。s Fair – EXPO 世界博覽會(huì) ? 由國際組織 The Bureau International des Expositions簡(jiǎn)稱 BIE 管理 ? 展期為 3~6個(gè)月 ? 我國因不是聯(lián)合國會(huì)員故不得加入 Crystal Palace in London, built for WORLD EXPO 1851 EXPO 2020 Nature39。 A
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