【導讀】―Soft‖EvaluativeCriteria. PracticeCases. givenfirm.

　　

【正文】 e million units of clothing (1 million people x 25% x 4 units per person) ? Estimate the average number of units a dry cleaner can handle per week – Assume that the average dry cleaner has two workers who typically handle 20 30 customers (or 80 120 units of clothing) per hour – If the average dry cleaner is open eight hours a day, 5 days/week, they typically handle 3200 4800 units per week (80 120 units x 8 hours x 5 days) ? Divide the total market size by the average units handled per dry cleaner to find the total number of dry cleaners – There are between 208 and 312 dry cleaners in Philadelphia 169。 20xx Accenture All Rights Reserved. Sample Frameworks and Applications 27 169。 20xx Accenture All Rights Reserved. Profitability Market Expansion Competitive Analysis Opportunity Assessment Product (. new product launch) Business unit Overall market Asset valuation/maximization Marketing Strategy 3 C’s Customer Company Competition SWOT Strengths Weaknesses Opportunities Threats 4 P’s Product Price Promotion Place Suppliers Potential Entrants Industry Competition Substitutes Buyers Porter’s Five Forces Profitability Revenue Cost Volume Price Fixed Variable Business Issue Potential Framework Sample Frameworks and Applications ? In the preceding section we outlined several types of case ―formats‖ you are likely to encounter throughout the interviewing process. However, this doesn’t describe the actual content of cases or the problems and issues you will be asked to consider. ? There are many different categories of business issues or problems that can be presented within a case interview and oftentimes numerous business problems will be bined within one case situation. The following frameworks are not exhaustive but are provided as a guide to get you started thinking about how to solve different types of case problems. 28 169。 20xx Accenture All Rights Reserved. ? The interview process we have outlined will help you structure your thinking and the ―types‖ of cases we have suggested will help you orient yourself to the different way in which information may be presented. ? In addition, the types of business issues and corresponding solution frameworks provided on the preceding page will help you determine how to analyze the situations given. ? Remember, there will always be multiple methodologies and frameworks that can be used successfully to approach a solution and you will work more effectively if you choose a framework you are fortable with. Building and Refining Skills ? One of the best ways to prepare for case interviews is by practicing them. Some suggestions for sharpening skills include: – Rehearse before your first interview – Think through potential types of business problems and applicable frameworks – Practice cases with friends alternating between various styles and cases – Refine your skills throughout the recruiting process Putting it Together 169。 20xx Accenture All Rights Reserved. Practice Cases 30 169。 20xx Accenture All Rights Reserved. 22 Practice Cases: “The Great Unknown” Sample Cases ? A major furniture retailer has experienced declining profits for four quarters, yet over that same time period, it has experienced a 25% growth in sales and has opened many new stores. Why are profits declining? ? A fast food pany is thinking about putting a franchise in an airport. They hire you to see if they should do so. ? A bread division of a large food pany is facing increasing petition in its market and wants to know if it should exit the market. ? A car pany is interested in developing a new car. What marketing related issues should it consider before doing so? ? What factors influence the revenue potential of a new pharmaceutical product? ? Citibank is considering purchasing another credit card pany. If the acquisition is made, Citibank will gain access to 100,000 new card holders. What is the estimated value of this acquisition? ? A mercial bank is reevaluating the number of branches it operates, and whether they should increase the number of branches or close some down. How would you suggest they go about it? ? A large conglomerate pany is facing declining profits in its railroad pany division and is considering shutting it down. You have been hired to determine if this is the right course of action and identify potential alternatives. ? New York City has hired you to determine what optimal route or what destination taxi drivers should go to when they do not have a customer. 31 169。 20xx Accenture All Rights Reserved. Practice Cases: “The Back of the Envelope” Sample Cases ? How much money could Continental Airlines save by giving customers 1/2 a can instead of a whole can of Sprite? ? What is the estimated value of a taxi medallion in New York City? ? Discuss what is wrong with the following statistic: the Volvo is the safest car on the road because a recent study has shown that Volvos have the fewest number of accident deaths per mile driven. ? Estimate the change in the price of oil in the year 20xx from today’s price. Will it increase or will it decrease? ? Estimate the number of attendees for a free concert for U2 in Central Park in New York City.