長虹swot分析法—機會分析英-資料下載頁
2025-05-14 07:19本頁面
【正文】 e WTO, faced with a more intense international petition ? 4, DuoNian price war that sends industry profit is thin ? 5, domestic home appliance market supply has exceeded demand, the contradiction of supply and demand for a long time ? 6, in the key technology, technical reserves is insufficient, disciplined by others ? 7, long rainbow across the country allocates largescale distributor, be driven to the dealer, the control will be a threat SWOTopportunity opportunity analysis ? Six, target and strategic orientation ? A, goal: ? The supreme goal: of industry, promoting national industry as our mission ? Product goal: create world famous brand ? Development goals: to be the world39。s modern multinational enterprise ? B, strategic focus: the total cost is leading and differentiation ? Positioning basis: cost advantage is the key to winning。 Product differentiation is winning a magic weapon SWOTopportunity opportunity analysis ? ST strategy: ? ST strategic directionplay advantage, and avoid threat ? 1, the product structure adjustment, vigorously develop highend product market ? 2, expand innovation, enhance their own research and development ability ? To reduce dependence on foreign core technology ? 3, strengthen strategic alliances, so as to achieve Shared technology. ? WT strategy: ? 1, and integrate the advantage resources, from the growth of the industry is not strong ? Gradually created a group of highly the growth of industry, seek new profit growth point ? 2, according to consumer demand levels, to carry on the market segmentation ? China39。s vast market is not balanced development, over the life habits and consumption habits, ine is not the same. Setting the price of distinct bination. ? 3, strengthen the brand construction and aftersales service of long ? 4, improve marketing channel ? From pure depending on big wholesalers to make use of the big and small and mediumsized wholesalers and specialty shops to the bination, intensive distribution, increasing the market coverage and sales. ? 5, management level develop clear core function orientation ? 6, increased sales of a line authorized, thus speeding up the rapid reaction to the market SWOTopportunity opportunity analysis Conclusion: SWOTopportunity opportunity analysis ? Please everyone bined with SWOT matrix analysis ? YaShang should how to plan the pany strategy? Thank you to watch!!!! To this end the speaker: fengji
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