長虹swot分析法—機(jī)會分析英(完整版)
【正文】 s, the selection of those who can and pany financial and anizational resources matching, make pany to get the biggest potential the petitive advantage of the best chance. ◆ Potential development opportunities may be: ◆ The enlarging trend had customers or product segments of the market ◆ vice new product new technology skills to transfer business, for greater service customer base ◆ Prior to or after transiting to integration ◆ Had the market access barriers reduced ◆ Had the ability of petition for acquisitions ◆ Had the market demand growth is strong, can rapid expansion ◆ To other geographical area had appeared, and expand the market share of the expansion opportunities SWOTopportunity opportunity analysis ◆ The SWOT analysis of steps: ◆ 1, the enterprise should list, advantage and disadvantage, possible opportunities and threats. ◆ Should 2, advantages, disadvantages and opportunities, threats, bined form SO, ST, WO, WT strategy. ◆ Three, SO, should to ST, WO, WT strategy to identify and choice, determine the enterprise should now take the strategies and tactics. SWOTopportunity opportunity analysis ◆ SWOT matrix: ◆ Should the internal advantage internal weaknesses ◆ Should S W ◆ External opportunity so strategy (growth strategy) wo strategy (reverse type strategic) ◆ Should O ◆ Rely on the internal advantage using external opportunities ◆ Seize opportunity to overe internal weaknesses external ◆ Should an external threat st strategy (DuoZhong operation strategy) wt strategy (defense strategy) ◆ Should T ◆ Use the internal advantage reduce internal weaknesses ◆ Boycott to external threats to avoid outside threats Case: long rainbow group color television industry SWOT analysis and conclusions Should long rainbow was founded in 1958, from military career, the color television, to the information of the electronic DuoYuan development, has bee the collection war industry, consumer electronics, the core device ramp。s vast market is not balanced development, over the life habits and consumption habits, ine is not the same. Setting the price of distinct bination. ? 3, strengthen the brand construction and aftersales service of long ? 4, improve marketing channel ? From pure depending on big wholesalers to make use of the big and small and mediumsized wholesalers and specialty shops to the bination, intensive distribution, increasing the market coverage and sales. ? 5, management
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