【導(dǎo)讀】每個女生心中都有一個公主夢，而高跟鞋就是能使你夢想成真的物品之一。拔而富有風(fēng)韻，裊娜的韻致油然而生。高跟鞋原本是現(xiàn)代職業(yè)女性和成年女性的。必備物品，現(xiàn)在已被越來越多的女大學(xué)生所接受。目前，高跟鞋擁有廣闊的消費(fèi)。市場和可觀的消費(fèi)前景，而女大學(xué)生又作為高跟鞋消費(fèi)群體的重要一部分。我們針對如今女大學(xué)生對高跟鞋的消費(fèi)情況進(jìn)行了調(diào)查研究。在正式調(diào)查前前，我們發(fā)放了20份預(yù)填問卷，觀察其在。試填期間是否出現(xiàn)不會作答或者無法理解題目的情況，并聽取了他們的寶貴建議，制定了最終問卷。有七個人，每個人大概負(fù)責(zé)42份問卷的發(fā)放與回收。主要是通過委托其他同學(xué)。在他們班上發(fā)放與回收、在網(wǎng)上發(fā)放給自己認(rèn)識的同學(xué)等方式。問卷調(diào)查科學(xué)性的基本手段。在主體構(gòu)建的視角下，它主要包括以添加現(xiàn)場調(diào)查。的思路、視角與操作原則融入定量調(diào)查之中，以便逐步走向兩種調(diào)查方法的整合。

　　

【正文】 cumulative percent freshman effective Tremendous influence 5 Comparatively large influence 37 Normal influence 34 37 37 Little influence 16 100 summation 92 100 100 sophomore effective Tremendous influence 10 Comparatively large influence 41 Normal influence 34 Little influence 14 100 summation 99 100 100 Junior effect Tremendous 9 students ive influence Comparatively large influence 20 50 50 Normal influence 6 15 15 Normal influence 5 100 summation 40 100 100 Senior students effective Comparatively large influence 3 75 75 75 Normal influence 1 25 25 100 summation 4 100 100 According to the analysis of data, it shows that college students is generally believed that brands have an impact on whether to buy the highheeled shoes, mainly concentrated in a greater impact, but as the grade rises, think brand in large and large extent influence whether to buy the high heels are on the increase, the proportion of freshman sophomore junior thought whether to buy the brand to a great extent, affect their heels accounted for %, % and % respectively。 Whether to buy in a large extent, affect the highheeled shoes of ratio of %, % and 50% respectively. It explains that with the growth of age, college students39。 brand awareness has been strengthened. （ 2） loving or not *brand frequency percent Effective percent Accumulative percent Yes effective Tremendous 7 influence Comparatively large influence 35 53 53 Normal influence 19 Little influence 5 100 summation 66 100 100 No effective Tremendous influence 17 Comparatively large influence 66 Normal influence 56 Little influence 30 100 summation 169 100 100 We can know from the analysis of the data, college students in love whether to buy highheeled shoes brand influence degree than single college students. In love and not love college students think that whether to buy the brand to a great extent, ffect their heels proportion is roughly same, eliminate sample quantity, and other random factors, the brand to a large extent influence whether to buy the high heels or not has nothing to do with love. But think that whether to buy in a large extent, affect their brand high heels with greater differences in love or not, with the love of a proportion of 53%, but not in love college students accounted for %. That love or not to a certain extent, affect their buying high heels is the requirement to the brand, but not the main factor. (3)height*the heel height The height of heel frequency percent Effective percent Accumulative percent 155cm Effective [3cm,5cm) 4 [5cm,8cm) 10 [8cm,10cm) 2 10cm 3 100 合計 19 100 100 156160cm Effective [3cm,5cm) 23 [5cm,8cm) 56 [8cm,10cm) 19 97 10cm 3 3 3 100 合計 101 100 100 161165cm Effective [3cm,5cm) 24 [5cm,8cm) 35 [8cm,10cm) 9 10cm 3 100 合計 71 100 100 166170cm Effective [3cm,5cm) 22 [5cm,8cm) 12 [8cm,10cm) 1 10cm 1 100 合計 36 100 100 170cm Effective [3cm,5cm) 4 50 50 50 [5cm,8cm) 3 [8cm,10cm) 1 100 合計 8 100 100 The data analysis shows that college students choose the stiletto heel height is mainly concentrated in the 5 cm between 8 cm, height is short, choose the heel height in the greater the proportion of more than 8 cm range. Basic can be seen that the higher the height, the stiletto heel height selection on the ratio between the 3 cm, 5 cm, the greater the height 155 cm below the area accounted for %, height 156 cm 160 cm between %, height 161 cm 165 cm between % and % between height 166 cm to 170 cm. Height is greater than 170 cm is 50%. Height 165 cm below the college students are more likely to heel height is between 5 8 cm high heels, and the height above 165 cm college students tend to be between 35 cm high heels. 2. Individual character impact on the behavior description (1)consumption and average annual purchase ANOVA 年平均購買量 平方和 df 均方 F 顯著性 組間 3 .000 組內(nèi) 231 .458 總數(shù) 234 By above knowable, significant , from the table above shows that significant annual purchases have a significant impact Average purchasing frequency percent Effective percent Accumulative percent =800 Effective 1~2pairs 29 3~4pairs 5 100 summation 34 100 100 8001500 Effective 1~2pairs 117 3~4pairs 47 5~6pairs 9 up6pairs 3 100 summation 176 100 100 150020xx Effective 1~2pairs 9 3~4pairs 6 5~6pairs 5 Up6pairs 1 100 summation 21 100 100 =20xx Effective 1~2pairs 1 25 25 25 3~4pairs 2 50 50 75 Up6pairs 1 25 25 100 summation 4 100 100 from the statistic analyzing, female college students purchase highheeled shoes concentrating on 12 pairs and 24 pairs, the more monthly living expense, the heavier of account of the purchasing on has less 800yuan of monthly living expense purchasing shoes 12pairs every year accounts for %, of which purchasing 24pairs every year accounts for %. whom has 8001000 monthly living expense purchasing shoes of 12pairs accounts for %, of which purchasing 34pairs accounts for %,of which more than 4pairs accounts for %. whom has 150020xxyuan monthly living expense purchasing shoes of 12pairs every year accounts for %, of which 34pairs accounts for %, of which 56pairs accounts for %. whom has more than 20xxyuan monthly living expense purchasing 12pais of shoes every year accounts for 25%, of which 34pais accounts for 50%, of which more than 6pairs accounts for 25%. Those state that female college students will increase purchasing on highheeled shoes with the increasing of their monthly living expense. One year l