營銷調研questionnairedesign-資料下載頁
2025-08-20 07:07本頁面
【導讀】Whattoask. Layout. Pretesting. WhatQuestions?willbedeterminedby. Problemdefinition. preferences,importanceetc.favourite.Easytocode. ."Yes,but….."or"Itdepends"whereonlyYes/No. hearthefollowing?
【正文】 ? Use “filter” questions Checklist for Questionnaires 1. Have you avoided all leading questions? 2. Is the question as specific as possible? . 3. Are the questions going to be understood by all respondents? 4. Is each question applicable to all respondents? 5. Are any of your questions double barreled? . PILOTING QUESTIONNAIRE Any questionnaire, should be piloted (. test it) to check that it is going to function effectively. There are a number of reasons why it is important to pilot a questionnaire: ? To test how long it takes to plete ? To check that the questions are not ambiguous ? To check that the instructions are clear ? To eliminate questions that do not yield usable data Pilot on a group similar to the one that will form the population of the research study. It is difficult to give an exact number for the pilot group , generally, pilot on about 510% of final sample number. The results from the pilot study should not be included with final results.
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