corporatestrategies(ppt30)英文版-銷售管理-資料下載頁(yè)
【導(dǎo)讀】©PrenticeHall,2020EndShow7-1. ©PrenticeHall,2020EndShow7-2. LearningObjectives. anization.©PrenticeHall,2020EndShow7-3. LearningObjectives. ©PrenticeHall,2020EndShow7-4. whatbusiness(es)theanizationisin. and. ©PrenticeHall,2020EndShow7-5. ©PrenticeHall,2020EndShow7-6. GrowthStrategy. Profits. ©PrenticeHall,2020EndShow7-7. Possible. Growth. Strategies. Figure7-2. Organizational. Growth. Concentration. Backward. Forward. Horizontal. Integration. Diversification. Related. Unrelated. International. ©PrenticeHall,2020EndShow7-8. Concentration. and. through. ©PrenticeHall,2020EndShow7-9. Concentration. Concentration. Options. Figure7-3. Customers. Current. New. CurrentNew. Product(s). ©PrenticeHall,2020EndShow7-10. Itsinputs(backward). Itsoutputs(forward). Orboth. ©PrenticeHall,2020EndShow7-11. BenefitsCosts. sellingcosts
【正文】 entice Hall, 2020 End Show 7 25 Evaluating Corporate Strategies Efficiency ? ? ? ? Minimize use of resources in achieving objectives Effectiveness Ability to plete or reach goals Productivity Measures How many inputs it takes to produce outputs Benchmarking Search for best practices contributing to performance 169。 Prentice Hall, 2020 End Show 7 26 Portfolio Analysis BCG Matrix Figure 78 Industry Growth Rate (in constant sales dollars) High (faster than the economy as a whole) Low (slower than the economy as a whole) Relative Market Share Position High (above ) Low (below ) Stars Question Marks Cash Cows Dogs 169。 Prentice Hall, 2020 End Show 7 27 Portfolio Analysis McKinsey GE Stoplight Matrix Figure 79 Industry (ProductMarket) Attractiveness Business StrengthCompetitive Position Strong Average Weak (5) (3) (1) High (5) Medium(3) Low (1) Winners Winners Winners Profit Producers Average Business Question marks Losers Losers Losers 169。 Prentice Hall, 2020 End Show 7 28 Portfolio Analysis Product Market Evolution Matrix Figure 710 Strong Average Weak The Business Unit’s Competitive Position Industry’s Stage in the Evolutionary Life Cycle Development Growth Decline Competitive Shakeout Maturity ? Saturation A B C D E F G H 169。 Prentice Hall, 2020 End Show 7 29 Changing Corporate Strategies Change Corporate Strategies When Evaluation Shows ? ? ? ? ? ? Growth objectives aren’t being attained Organizational stability causes anization to fall behind Organizational renewal efforts aren39。t working Possible Strategies to Change Functional Competitive Corporate direction 169。 Prentice Hall, 2020 End Show 7 30 Chapter Seven Questions
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