corporatestrategies(ppt30)英文版-銷售管理(更新版)
【正文】 tegies Types of Corporate Goals Figure 77 Corporate Goals Maximized Stockholder Wealth Increased Market Share Strong Global Presence Increased Productivity Positive Reputation Image Strong Customer Satisfaction High Product Quality Increased Revenues Increased Earnings 169。 Prentice Hall, 2020 End Show 7 16 International Approaches to International Expansion Figure 75 Global Integration of Operations High Low Local Market Responsiveness Low High Multidomestic Approach Global Approach Transnational Approach 169。 Prentice Hall, 2020 End Show 7 8 Concentration Concentration Strategy ? Organization concentrates on its primary line of business and looks for ways to meet its growth objectives through increasing its level of operation in this primary business. 169。169。 Prentice Hall, 2020 End Show 7 7 Types of Growth Strategies Possible Growth Strategies Figure 72 Organizational Growth Concentration Vertical Integration ? Backward ? Forward Horizontal Integration Diversification ? Related ? Unrelated International 169。 Prentice Hall, 2020 End Show 7 15 International International Strategy Organization can pursue international growth while pursuing other corporate growth strategies ? International growth issues ? Advantages and drawbacks ? General approach ? Ways to enter a foreign market 169。 Prentice Hall, 2020 End Show 7 23 EVALUATING AND CHANGING CORPORATE STRATEGY Evaluating Corporate Strategies ? Four main evaluation techniques ? Corporate objectives ? Efficiency, effectiveness, and productivity measures ? Benchmarking ? Portfolio analysis 169。 Prentice Hall, 2020 End Show 7 30 Chapter Seven Questions
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