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kpmg-rsgtraining-05casestudies-經(jīng)營(yíng)管理-資料下載頁(yè)

2025-05-10 08:39本頁(yè)面

【導(dǎo)讀】eStrategy/!ChevronAviation. IngramMicro. Medtronics. Terra. Q-Logic. Xir. NyedAmersham. CRM-focused!TAB(NewZealand). MeridianEnergy(NZ). RoyalSunAlliance(NZ). Lippo(Indonesia). TradeNZ. Epson(Japan). Giant. Cathay. CalTex. CityofAuckland. Alreadyhad“home-grown”website,butnoeStrategy. Websiteaccountsfor$3,000,000(NZ)permonth. See

  

【正文】 the opportunities are too great to fail. Stuart Cashen, GM Technology, New Zealand Totalisator Agency Board. Doc /Location Doc20343/SVO 13 Korea Development Bank Funds infrastructure projects Situation ? Executives wanted eBusiness strategy – initial direction toward creating a retail banking business Approach ? Used NetReadysm tools and workshops ? Planned extra effort for translation Results ? Retail banking was not a viable strategy ? Identified major opportunity to work with KDB subsidiary to expand bond trading Doc /Location Doc20343/SVO 14 Meridian Energy Electricity generation and retail Situation ? Already eBusiness aware, needed help to prioritize opportunites Approach ? Used NetReadysm tools Results ? Defined roadmap ? Referenceable Doc /Location Doc20343/SVO 15 Seiko Epson Inkjet printers Situation ? Competitive pressure to move from a pure product to a customer service orientation Approach ? Applied NetReadysm tools ? Created Customer Experience Model Results ? Defined roadmap ? Proposing Phase 0 effort for CRM
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