【文章內(nèi)容簡介】 ix營銷傳播組合Marketing Communications營銷傳播Marketing Strategy 市場營銷戰(zhàn)略Marketshare 市場份額Mass Media大眾媒體MB（Medium business）中客戶MC（Master of Ceremonies）主持人MC（Middle China）華中MD（Managing Director）董事總經(jīng)理、執(zhí)行董事Media Assistant媒介助理Media Analysis媒體分析Media Communications Strategy媒體傳播戰(zhàn)略Media Communications媒體傳播Media Coverage 媒體覆蓋率Media Director 媒介總監(jiān)Media Executive媒介代表、媒介主任Media Inquiry媒體垂詢Media Kit媒體資料包Media List媒體名單Media Manager媒介經(jīng)理Media Monitor媒體監(jiān)測 Media Relations媒介關(guān)系Media Research媒體研究Media Tour媒體拜訪或媒體外出巡游Media媒體Meeting Agenda會議議程Meeting Minutes 會議記錄Merchandise促銷物品Methodology方法論MI(Mind Identity)企業(yè)理念識別MI（Media Index)企業(yè)媒體聲望指數(shù)Mindshare 品牌影響力份額Miscellaneous 雜費(fèi)Monthly Report月報Multifunctional Task Force多職能任務(wù)小組National Standards of the PR Professional Qualification國家公共關(guān)系職業(yè)資格標(biāo)準(zhǔn)NC（North China）華北NE（Northeast China）東北Negative Report負(fù)面報道New Product Launch新產(chǎn)品發(fā)布News Clipping新聞剪報News Release新聞發(fā)布Newsletter通訊Noprofit PR 非營利機(jī)構(gòu)公關(guān)Norms of Excellent PR Management 卓越公共關(guān)系管理標(biāo)準(zhǔn)NW（Northwest China）西北O(jiān)bjective Diagnosis目標(biāo)診斷Offering 服務(wù)內(nèi)容On Site現(xiàn)場Online Advertisement 線上廣告Online Communications線上傳播Online Marketing Communications 線上營銷傳播Online media網(wǎng)絡(luò)媒體Online Roadshow 網(wǎng)上路演Online Survey網(wǎng)上調(diào)查OOP（OutofPocket）雜費(fèi)、日常工作發(fā)生的成本Openday Visits開放日參觀Opinion Leader輿論領(lǐng)袖OUTCOMES Evaluation Tools輸出級評估工具OUTPUTS Evaluation Tools效果級評估工具Outsourcing 外包OV（One Voice）一個聲音Photo Library圖片庫Planning Phase 策劃階段Polish文案潤色 POP(Point Of Purchase Advertising)導(dǎo)購點(diǎn)廣告Positioning定位Post Event 善后工作Poster 海報Postmortem 會后書面的簡短總結(jié)報告Postscript后記PR Agency公關(guān)公司PR Consulting Market公關(guān)顧問服務(wù)市場PR Consulting Practice公關(guān)顧問實(shí)務(wù)PR Consulting Service公關(guān)顧問服務(wù)PR Consulting Tools公關(guān)顧問工具PR Directorr 公共關(guān)系總監(jiān)PR Evaluation公關(guān)評估PR Event 公關(guān)活動PR Guideline公關(guān)方針PR Management Working Code公關(guān)管理工作準(zhǔn)則PR Manager 公共關(guān)系經(jīng)理PR Procedure公關(guān)流程PR Proposal公關(guān)建議書PR Supervisor 公共關(guān)系主管Pre Event前期工作Preevaluation 預(yù)評估Preface前言Presentation 演示、陳述President 總裁Press Conference新聞發(fā)布會Press Kit媒體新聞夾Press Release新聞稿Print Media平面媒體Priority 優(yōu)先的Procurement Management預(yù)警管理Product Test產(chǎn)品評測Profession Responsibility 職業(yè)義務(wù)Professional Association 專業(yè)協(xié)會Professional Certification 職業(yè)認(rèn)證Professional Consultant 專業(yè)顧問Professional fee專業(yè)服務(wù)費(fèi)Professional Grading專業(yè)等級Project Life Cycle項目生命周期Project Management項目管理Project Owner項目委托人Project Title項目標(biāo)題Project公關(guān)項目Proposal公關(guān)建議書 PRSA（Public Relations Society of America）美國公共關(guān)系協(xié)會Pubic Opinion公眾輿論P(yáng)ublic Affairs公共事務(wù)Public Relations Consulting公關(guān)顧問Public Relations Crisis公關(guān)危機(jī)Public Relations Management公關(guān)管理Public Relations公共關(guān)系Public Utility公用事業(yè)Publicity宣傳Qamp。A問題問答Qualified Project Manager合格的項目經(jīng)理Quality Control質(zhì)量控制Quality Management質(zhì)量管理Questionnaire調(diào)查問卷Quotation報價Real Estate房地產(chǎn)Remendatory 推薦信Recruitment招募Reference參考資料Rehearsal預(yù)演、彩排Report報告Reputation Management 聲譽(yù)管理Research Tools研究工具Reseller 經(jīng)銷商Retainer長期客戶Review回顧、總結(jié)Risk Management風(fēng)險管理Roadshow巡展、路演Rude question 不友好的問題SAE（Senior Account Executive）高級客戶代表、高級客戶主任SAM（Senior Account Manager）高級客戶經(jīng)理SB（Small business）小客戶SC（South China）華南Scope Management范疇管理Seminar研討會Senior Consultant高級顧問Senior Media Executive高級媒介代表Senior Media Manager高級媒介經(jīng)理Senior Vice President 高級副總裁Shareholders利益關(guān)系人Simultaneous interpretation同聲傳譯Slide 幻燈片Slogan口號Social Activities社會活動 Social Responsibility社會責(zé)任Source Materials客戶提供的輔助資料Souvenirs amp。 Gifts 紀(jì)念品和禮品SOV（Share of Voice）Speaking with One Voice 用一個聲音說話Spokes Person Tips發(fā)言人技巧Spokesperson發(fā)言人Sponsorship Planning贊助策劃Sponsorship 贊助Strategic Consulting戰(zhàn)略咨詢Strategy Communications Systems戰(zhàn)略傳播系統(tǒng)Strategy 戰(zhàn)略Success Story成功故事Summary 簡介、概述Supplier 供應(yīng)商Survey調(diào)查SW（Southwest China）西南SWOT analysis優(yōu)勢、劣勢、機(jī)遇、威脅分析Synopsis概要總結(jié)Target Audience 目標(biāo)受眾Task Marketing任務(wù)營銷TBD（To be Detail）需更詳細(xì)信息Team 小組、團(tuán)隊Technical Article技術(shù)文章Theme 主題Time Management管理Time Sheet時間管理表Twoway Asymmetry雙向非平衡模式Twoway Communications雙向傳播Twoway Symmetry雙向平衡模式Vendor 供應(yīng)商Venue 會議地點(diǎn)Vertical media行業(yè)媒體VI(Visual Identity)視覺識別VIP Speech 講話稿Virtual Computer虛擬主機(jī)Vision愿景Voiceshare 曝光信息份額VP（Vice President）副總裁VSB（Very small business）特小客戶、超小客戶Website Construction網(wǎng)站建設(shè)Whitepaper白皮書Workshops工作研討Worldwide 全球特寫feature articles 以貨代款in kind機(jī)構(gòu)廣告institutional advertising前期市場企業(yè)廣告market prep corporate advertising 營銷公關(guān)marketing public relation 新聞簡報news/press release 意見抽樣opinion sampling 招貼posters傳媒炒作press agentry 傳媒工具press/media kit 公共事務(wù)public affairs公共關(guān)系戶public relations公共關(guān)系廣告public relations advertising 宣傳publicity 公眾publics招聘廣告recruitment advertising 聲望經(jīng)營reputation management 撰寫講演稿speechwriting 賽場營銷venue marketing新聞通報錄像video news release 執(zhí)行證明書affidavit of performance 受眾構(gòu)成audience position 受眾占有率audience share 時間表avails一刻平均聽眾數(shù)average quarterhour audience 一刻平均收聽率average quarterhour rating 一刻平均占有率average quarterhour share 交換辛迪加barter syndication 無線電視broadcast TV 有線電視cable TV 單位成本CPP 千人成本CPM累積聽眾數(shù)cumulative persons 累積收聽率cumulative rating 時段組合daypart mix預(yù)定市場區(qū)域designated market areas 班車時間drive time首播辛迪加firstrun syndication 形象移植imagery transfer 信息式廣告informercial 互相連接interconnect 廣播電視網(wǎng)networks網(wǎng)外辛迪加offnetwork syndication 協(xié)辦participation basis 占位價格preemption rate 黃金時段prime time 節(jié)目式廣告PLA節(jié)目收率視program rating節(jié)止編排形式programming formats 視聽率調(diào)查服務(wù)公司rating services 電臺指定時間runofstation 受眾總數(shù)total audience總體受眾計劃total audience plan 廣告網(wǎng)絡(luò)ad networks 廣告查詢ad request 橫幅廣告banner商業(yè)回郵件business reply mail分類廣告Web站classified ad Web site 編輯名錄piled lists立體創(chuàng)意直郵creative dimensional direct mailing 數(shù)字互動媒介digital interactive media 直郵廣告directmail advertising 內(nèi)部刊物house organs 互動電視interactive TV 互聯(lián)網(wǎng)Internet互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internet service provider 銷售信函sales letters廣告禮品advertising specialty 展臺booths路牌bulletin structure車內(nèi)尾部招貼carend posters 電影貼片廣告cinema advertising 陳列媒介exhibitive media 全面登場full showing 車內(nèi)廣告牌inside cards戶外媒介outofhome media 車體招貼outside posters 包裝packaging 獎品premiums標(biāo)準(zhǔn)戶外