【文章內(nèi)容簡介】 國家的風(fēng)土人情消費習(xí)慣生活方式制度法規(guī)等并與本國的相應(yīng)方面作比較加深對國外文化的理解 2 文化應(yīng)用的培訓(xùn)讓被培訓(xùn)者了解其他國家的價值觀行為態(tài)度清楚針對他們的價值觀應(yīng)該采用的激勵方式并對當(dāng)?shù)氐莫剳椭贫茸鞒鲈u價 和改進的建議 3 實地文化考察的培訓(xùn)派遣培訓(xùn)人員到他們將來可能從事工作的國家進行實地的觀察和研究使他們在與當(dāng)?shù)叵M者的直接接觸中理解他們的文化把握他們的動機 4 相互交流的培訓(xùn)邀請不同文化背景的貿(mào)易管理者與被培訓(xùn)人員進行適時的交流也經(jīng)常組織有國外工作經(jīng)驗的經(jīng)貿(mào)人員進行交流互談感受加深他們對不同文化的理解 在國際貿(mào)易中注意文化的變遷 1 多元文化的穩(wěn)定性 文化具有穩(wěn)定的一面一般而言人們都不大愿意放棄舊有的價值標(biāo)準(zhǔn)風(fēng)俗習(xí)慣和信仰等但任何文化也不會永遠一成不變隨著環(huán)境的變化和時代的進步文化也是會有一定改變的因此市場 營銷人員要不斷調(diào)整自己的行為以適應(yīng)日益變化的市場文化環(huán)境例如美國一直把黑色作為喪葬和晦氣的顏色但在 20世紀 80[1] 張銳入世常識問答 [J]科技與企業(yè) 2021 4 3132 [2] 郁文蕾文化壁壘對國際經(jīng)濟合作的影響 [J]重慶科技學(xué)院學(xué)報社會科學(xué)版 20212115116 [3] 胡文仲 文化交際學(xué)概 論 [M]上 海華東師范大學(xué)學(xué)報 2021 07 [4] 馮俊英商務(wù)英語教學(xué)與跨文化交際能力培養(yǎng)探析 [J]貴州商業(yè)高等專科學(xué)校學(xué)報 2021 12 [5] 劉白玉文化差異對國際商務(wù)談判的影響 [J]北京商場現(xiàn)代化 2021 10 [6] 劉立民文化差異對國際商務(wù)活動的影響 [J]北京商業(yè)研究 2021 06 [7] 清華 淺析文化環(huán)境對我國企業(yè)國際營銷的影響經(jīng)濟論壇 20215 [8] 鄭秉秀 李瑋琳 國際貿(mào)易中的跨文化營銷策略寧夏大學(xué)學(xué)報 20213 [9] 金蕊 國際貿(mào)易中的文化差異因素分析商場現(xiàn)代化 202116 [10] 劉海戰(zhàn) 對國際貿(mào)易中文化差異的思考 西安財經(jīng)學(xué)院學(xué)報 20215 [11] 任靜 文化差異對國際貿(mào)易的影響 中國流通經(jīng)濟 20212 致 謝 我的論文是在我的導(dǎo)師劉喆老師的親切關(guān)懷和悉心指導(dǎo)下完成的他嚴肅的科學(xué)態(tài)度嚴謹?shù)闹螌W(xué)精神精益求精的工作作風(fēng)深深地感染和激勵著我我還要感謝在一起愉快的度過畢業(yè)論文 小組的同學(xué)們正是由于你們的幫助和支持我才能克服一個一個的困難和疑惑直至本文的順利完成 在論文即將完成之際我的心情無法平靜從開始進入課題到論文的順利完成有多少可敬的師長同學(xué)朋友給了我無言的幫助在這里請接受我誠摯的謝意最后我還要感謝培養(yǎng)我長大含辛茹苦的父母謝謝你們 最后再次對關(guān)心幫助我的老師和同學(xué)表示衷心地感謝 附錄 B 附 錄 On international trade cultural exchanges Abstract International trade in todays society being more frequent due to cultural exchange in international trade plays an important role in the international trade practice in barrierfree crosscultural crosscultural munication requires an understanding of the methods and means and what Fang Siwei behavior of the basic differences in the spread of international trade and foreign Chinese culture and promote Chinese culture to the world to promote foreign trade cooperation Keywords international trade cultural exchanges cooperation I Introduction In the international economy and trade due to different nationalities there are cultural differences between different regions if the smooth flow of trade cooperation reasonable mutually satisfactory cooperation to achieve winwin oute we need effective cultural exchange and munication Meanwhile the modity pool of national culture strengthen international cultural exchange in order to make products more international Therefore the study of international trade cultural exchange has important theoretical and practical significance Second the meaning of culture and cultural exchange Explore the cultural issues of international trade we must first understand foreign cultural understandings Study abroad on cultural sociology and anthropology in the works the famous anthropologist Taylor Edward Burt Tylor to the culture is defined as Culture or civilization is by the people as members of society acquired including knowledge belief art moral law laws customs and other capabilities and habits of the plex as a whole the general principles on which it can make sense of research in different social and cultural conditions in a suitable law of human thought and activity study of the subject This definition of culture as a particular way of life as a whole as information knowledge and tools of the carrier In fact the culture in the West the term sociology and anthropology works in the frequency is very high culture after the frequency of society Culture concept in Western countries both ideology but also the behavior culture as shared by members of society it provides moral and rational norms Because culture is not due to biology derived from the behavior of learning which is the social