【文章內(nèi)容簡介】
ardo Da Vinci’ s famous painting. She breaks her silence to wave to the audience and answers their questions. Thanks to 3D technology, holographic images ( 全息影像 ) and voice recognition technologies, Mona Lisa can speak and move. It is the first time the advanced technologies have been fused together in one exhibition, which gives the audience the opportunity to experience the wonders of advanced technology. Threedimensional, or 3D technology creates visual illusions (錯覺 ) and enables people to see images in the round that are actually only twodimensional. Although 3D technology is a difficult scientific concept, it is already being widely used in people’ s daily lives. With the development of new threedimensional digital technologies, it has been changing people’ s ways of municating and working. Digital cameras that record in 3D have been brought to market. Manufacturers have also launched 3D digital photo frames, which can broadcast 3D photos. Processing software allows flat photos in the frame to achieve 3D visual effects that can be seen by users without wearing special glasses. After nine years of research, China took the lead to establish a 3D Inter marketing platform. Inter users can go shopping in a 3D environment just like in the real world by selecting goods, checking reviews and trying out remended goods. Web 3D technology will be used in more fields such as automobiles and travel. In travelling, tourists can enjoy scenic spots, monuments and sites. They also can take to guides and other tourists, who are represented as 3D virtual figures. In Suzhou, the first online 3D police station in the world has been established. It has eight functions including various online businesses, public services, warning tips and munication between the police and the public. 43. Why can Mona Lisa speak and move? A. Because it is a robot. B. Because it can really speak and move. C. Because the original painting is three dimensional. D. Because 3D creates visual illusions. 44. The underlined word “ fused” in Paragraph 3 can be replaced by “ _________” . A. bined B. focused C. applied D. developed 45. How can we appreciate 3D photos? A. By taking photos with 3D cameras. B. By wearing special glasses. C. By putting photos into 3D digital photo frames. D. By installing a software into the photos. 46. We can learn from the last two paragraphs that _________. A. in 3D travelling, we can only talk with the guides B. 3D travelling is not different from a traditional one C. the 3D police station will replace the one in real life D. the 3D police station is of great help (D) When Zheng Bin, chief executive officer of hdtMEDIA, introduced “ rich media” to China a decade ago, the advertising landscape then was unsaturated (不飽和的 ). Television was the dominating channel for mercial advertising, while newspapers and radios, although less popular, readily took a piece of the pie. Few considered investing in the Inter, a then fledgling industry. But now, the tide has turned and things are heading toward the side of online advertisers. The proportion of online advertising in overall advertising spending rose from percent in 2021 to percent in 2021 and is expected to hit 9 percent in 2021, the domestic research group CTR showed. The value of online advertising amounted to 14 billion yuan in the first quarter of 2021, a sharp rise of 58 percent from a year earlier, according to the IT data provider iResearch. “ Rich media ad” is a term used for online advertising that incorporates the use of photorealistic 3D, flash technology and interactive online applications. It presents itself in the form of short video clips, interactive cartoons or even quiz games. When a consumer browses a website, rich media provides the necessary technology to transmit the marketer’ s message directly to the consumer’ s desktop, where they can effortlessly interact with the marketer’ s brand. Apart from this reason, rich media ads have bee widely applicable, because of the fast development of information technology and the fact that the Inter has grown from the margins to the mainstream. Compared with 10 years ago, online advertisers are also able to direct messages based on demographics, ine and even location, Zheng said. 47. We can infer that ten years ago _________. A. television was the dominating channel for mercial advertising B. newspapers and radios were not popular C. online advertising was a new means of advertising but not popular D. online advertisers were able to direct messages based on demographics, ine and even location 48. Which of the word is closest in meaning to the underlined word “ fledgling ” in Paragraph 2? A. flying B. new C. booming D. large 49. The value of online advertising in the first quarter of 2021 reached _________. A. 14 billion yuan B. 8 billion yuan C. 22 billion yu