牛津譯林版高中英語必修四unit1advertisingsectiond同步練測(cè)(編輯修改稿)
2025-01-10 15:06 本頁面
【文章內(nèi)容簡(jiǎn)介】 e question. For some time it was felt that advertising was a means of “ Keeping your name before the public” . And some people thought that advertising was “ truth well told” . Now more and more people consider it in this way: Advertising is the paid, nonpersonal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (發(fā)起人 ) through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not facetoface munication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a pany or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radios, televisions, and films. Modern media include s, matchbox covers, and boards on top of buildings. 1. The existence of the privately owned mass media depends on the support of __________. A. the government B. advertisements C. their owners’ families D. the TV stations 2. The passage seems to say that different ideas of advertising are given due to __________. A. the subject of the advertisements B. the change of time C. people’ s age difference D. people’ s different opinions 3. Which of the following is considered modern mass media? A. Emails. B. Newspapers. C. Magazines. D. Films. 4. According to the passage, which of the following statements about advertisements is Not true? A. The sponsors are always mentioned. B. Advertising is meant for large groups of people. C. There is the description of things advertised. D. Advertising must be honest and humorous. (B) WASHINGTON— Extreme heat that has been baking much of the US Midwest and East Coast has eased on July 9, with rain and cooler temperatures reported in those parts of the country, while reports indicated the death toll of the heat wave has climbed to 74. With cooler air swept southward in the eastern half of the country, the temperature has dropped from around 100 degrees Fahrenheit over the past two weeks to about 90 in most parts of the Midwest to the East C
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