bain戰(zhàn)略分析工具profit-poolppt(編輯修改稿)
2024-10-24 20:07 本頁面
【文章內(nèi)容簡介】 rs which allow us to forecast the direction of change,?,10,Marakon Runners,Thomas A. Stewart Fortune Sept. 28, 1998,?,11,Marakon Associates’s Approach to Corporate Strategy,Consultants to many large corporations Coca Cola, HP, GM, CitiCorp, etc. Clients have returns 3.1% higher than industry peer group Goal is to increase shareholder value through analysis of economic profit Deep drilling in business data to measure value creation Product segments Customer segments,?,12,How Strategy Happens,Learning where value is created Waterfall charts by product and customer segments Evaluating strategy Industry average profit per unit Company’s profit vs industry average Managing value Current strategy Change product focus Change customer focus,?,13,Learning where value is created,?,14,Evaluating Strategy,?,15,Managing for value,Current strategy,Change product focus,Change Customer focus,Value,?,16,Application to our cases,Retail industry (Wal*Mart) Soft drink industry (CocaCola and PepsiCo) Steel (Nucor) and aluminum cans (CCamp。S) Hi tech (Intel, Cisco, and Dell) Video games (Nintendo) Web businesses (eBay and Yahoo!),?,17,The Core Competence of the Corporation,Prahalad, C. K. and Gary Hamel Harvard Business Review, MayJune 1990,?,18,Core Competence,A Firm is made up of resources people, patents, brand names, plant amp。equipment, processes, etc A competence is the ability to employ diverse skills and resources to perform tasks and activities. A core competence is a broadly based and/or a broadly applied fundamental capability.,?,1
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