金融機(jī)構(gòu)品牌營(yíng)銷策略分析[樣例5](編輯修改稿)
2025-10-13 18:22 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 場(chǎng)”這一價(jià)值觀。正是由于海爾價(jià)值觀的與時(shí)俱進(jìn),使得海爾品牌獲得了消費(fèi)者的長(zhǎng)期支持,并擁有很高的信譽(yù)度和美譽(yù)度。[參考文獻(xiàn)][1][M].北京:企業(yè)管理出版社,2002.[2]———中國(guó)品牌實(shí)戰(zhàn)原理[M].北京:時(shí)事出版社,2002.[3][M].海口:海南出版社,2002.[4][M].北京:中國(guó)華僑出版社,2002.[5][M].北京:人民郵電出版社,:韋曉菡 來(lái)源:經(jīng)濟(jì)與社會(huì)發(fā)展2006年第9期第三篇：小米手機(jī)品牌營(yíng)銷策略分析摘要摘要本文將根據(jù)中國(guó)手機(jī)市場(chǎng)的市場(chǎng)發(fā)展現(xiàn)狀(市場(chǎng)規(guī)模和結(jié)構(gòu)、市場(chǎng)特點(diǎn)等)和發(fā)展趨勢(shì)，對(duì)小米手機(jī)市場(chǎng)的競(jìng)爭(zhēng)現(xiàn)狀、競(jìng)爭(zhēng)格局、消費(fèi)者市場(chǎng)需求、營(yíng)銷策略進(jìn)行詳盡的分析。并基于以上研究，對(duì)小米手機(jī)市場(chǎng)的營(yíng)銷策略進(jìn)行研究，并提出了可行的營(yíng)銷策略建議。本文系統(tǒng)地提出了小米手機(jī)的營(yíng)銷策略；并通過(guò)對(duì)中國(guó)手機(jī)市場(chǎng)的分析，指出小米智能手機(jī)在保證產(chǎn)品產(chǎn)量和質(zhì)量的前提下，必須在細(xì)分市場(chǎng)上以集中差異化產(chǎn)品為基礎(chǔ)，以服務(wù)差異化為競(jìng)爭(zhēng)底牌，緊密貼近國(guó)內(nèi)消費(fèi)者的消費(fèi)愿望和需求，緊緊把握客戶完全滿意的手機(jī)消費(fèi)文化，才能在競(jìng)爭(zhēng)中立于不敗之地。星巴克CEO霍華德?舒爾茨說(shuō)過(guò)：“要建立一個(gè)影響深遠(yuǎn)的偉大品牌，首先得有一個(gè)有吸引力的產(chǎn)品”。這由一堆名牌硬件組裝起來(lái)的高端配置，最終能不能得到消費(fèi)者的認(rèn)可才是企業(yè)的最終目標(biāo)。作為國(guó)內(nèi)被寄予希望的小米手機(jī)，該如何走出一條適合自己的企業(yè)發(fā)展道路，能不能帶領(lǐng)中國(guó)智能手機(jī)走出困境，本文將通過(guò)分析小米手機(jī)的現(xiàn)狀，并給出相應(yīng)的解決方案。關(guān)鍵詞：智能手機(jī)，小米，品牌營(yíng)銷，差異化，互聯(lián)網(wǎng)手機(jī)IAbstractAbstract This paper expounds the current situation of development of market of Chinese mobile phone market(market size and structure, market characteristics and development trend of mobile phone), the market petition situation, the petition pattern, the consumer market demand, domestic and foreign mobile phone manufacturers marketing strategy are analyzed in on the above research, the millet mobile phone market marketing strategy research, and proposed the feasible marketing paper systematically presents the millet mobile phone marketing strategy。and through analyzing the Chinese mobile phone market, points out that millet intelligent mobile phone in the premise of ensuring product quality, must be in the market segments to concentrate, differentiated products as the basis, to service differentiation for the petition cards, closer to the domestic consumer demand, accurately grasp the customer pletely satisfied with the mobile phone consumption culture, ability is in petition remain CEO Howard Schultz said:“ to establish a farreaching great brand, first of all must have an attractive product”.A pile of brandname hardware assembled highend configuration, will get consumer recognition is the the most hope is millet, mobile phone, how to walk out of a suitable enterprise development road, can lead the Chinese intelligent mobile phone out of the predicament, this paper will analyze the current situation of millet, gives the corresponding word: Intelligent, mobile phone, Mobile Internet, Brand marketing, Production of alienation, Internet mobile phoneII目錄目錄摘要................................................................................................................................I Abstract.........................................................................................................................II 目錄..............................................................................................................................III 引言...........................................................................................................................第一章 品牌營(yíng)銷戰(zhàn)略..........................................................................................................................................................................................................................................................................................................................................................................第二章 小米手機(jī)營(yíng)銷環(huán)境分析...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................第三章 小米手機(jī)市場(chǎng)分析和選擇...............................................................................
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