【文章內(nèi)容簡介】 directly to products, and what percentage is used for fundamental research? 在移動電話的研發(fā)預(yù)算中有多少％的費用是直接用于產(chǎn)品開發(fā)的，有多少％是用于基礎(chǔ)研究的？ 17. Can you give some examples of innovative Samsung Mobile phones? Why are these innovative? 您能夠舉出幾個例子關(guān)于創(chuàng)新的三星移動電話產(chǎn)品？ 為何這些如此創(chuàng)新？ 18. Does Samsung use Korea as a testing ground for mobile phones? 三星公司是否以韓國作為移動電話產(chǎn)品的市場測試地？ 為什么？ 19. Is most Ramp。D done inhouse or outsourced to ODM’s? (Original Design Manufacturers) 主要的研發(fā)是自行完成還是外包給 原始 設(shè)計制造廠商 (ODM)？ 20. Did Samsung invest in hiring Ramp。D experts in China? Or did the pany bring Korean experts over to China? 三星是否雇用在中國的移動電話產(chǎn)品研發(fā)專家？還是將韓國專家?guī)胫袊? 21. What percentage of Mobile phones Ramp。D people are Chinese? (% Chinese, % other Asian, % western。 specify if possible which other Asian or western nationalities) 在移動電話產(chǎn)品的研發(fā)部門中，中國員工的比例是多少？ 其他亞裔％和西方人％， 如果可以的話，請告訴我其他亞裔和西方人的國家名稱？ 22. How does quality of Samsung mobile phone Ramp。D pare to quality of Ramp。D of its petitors? In terms of “time to market”, customer involvement, supplier involvement, platform developments, etc. 三星的移動電話的研發(fā)與競爭對手的研發(fā)在品質(zhì)上的比較如何？（在“投入市場期” 、“顧客理解”、“供應(yīng)商理解”、及“開發(fā)平臺”的層面作比較） C. MARKETING 市場 Marketing CE 消費類電子產(chǎn)品市場 1. How long does it take Samsung to develop a pletely new product and sell it? (time to market: from approved idea to product being sold) 三星需要多少時間，從開發(fā)一個新產(chǎn)品到銷售新產(chǎn)品？（投入市場期：從批準(zhǔn)的概念到售賣產(chǎn)品） a. Is this the same in China and all over the world? 在中國的這個時間是否和全球其他地方一樣 ? b. How fast is this pared to petitors? 與其他競爭對手的 相比，這個時間快嗎？ 2. Does Samsung design and produce CE products especially for China? Which? 三星是否有專門為中國市場設(shè)計和生產(chǎn)消費電子產(chǎn)品？比如？ 3. What CE market segments and target groups does Samsung recognize in China? 在中國市場，三星是定位于哪塊消費電子產(chǎn)品板塊和目標(biāo)客戶？ 4. What is market positioning of Samsung’s CE products? High, medium, low end? 三星的消費電子產(chǎn)品在中國市場的定位是高、中、低？ 5. What is Samsung’s most successful CE product category in China and why? 在中國市場，三星的最成功的消費電子產(chǎn)品的類別是？ 原因是？ 6. How would you describe Samsung’s CE image or CE brand perception in China? 在中國市場，您會如何形容三星的消費電子的品牌形象或消費電子產(chǎn)品的認(rèn)知度？ 7. What are the main differences between Samsung’s marketing approach in China for CE products and that of its petitors? 在中國市場，什么是三星公司消費電子產(chǎn)品的營銷策略與其競爭對手的最主要不同處？ 8. Do you find it difficult to build up your brand in China, pared to other countries? 相比較其他國家，你是否覺得在中國建立你的品牌有難度？ 9. How big is Samsung marketing department in China? People, budget 三星在中國的市場部有多大？ 員工人數(shù)、預(yù)算是多少？ 10. What percentage of CE people in marketing are Chinese? (% Chinese, % other Asian, % western。 specify if possible which other Asian or western nationalities) 在消費電子產(chǎn)品的市場部中，中國員工的比例是多少？ 其他亞裔％和西方人％， 如果可以的話，請告訴我其他亞裔和西方人的國家名稱？ 11. How does Samsung gather endcustomer information in China? Consumer panels, interviews in shops (like Samsung does in US), testing new products by consumers, via retailer, buying customer records, etc. 在中國，三星是如何收集終端顧客的信息資料？通過顧客專門小組？在商店的采訪（就如三星在美國運用的）、顧客測試新產(chǎn)品、通過零售商、和購買客戶記錄等？ 12. How does IT support Samsung’s CE marketing in China? 在中國，信息技術(shù)對于消費電子產(chǎn)品營銷的支持如何？ a. What systems are in place, and are these systems integrated? (. CRM?) 哪些系統(tǒng)被采用了？ 那些系統(tǒng)整合了嗎？（舉例：客戶關(guān)系管理） Marketing Mobile 移動電話營銷 13. How long does it take Samsung to develop a pletely new product and sell it? (time to market: from approved idea to product being sold) 三星需要多少時間，從開發(fā)一個新產(chǎn)品到銷售新產(chǎn)品？（投入市場期：從批準(zhǔn)的 概念到售賣產(chǎn)品） a. Is this the same in China and all over the world? 在中國的這個時間是否和全球其他地方一樣 ? b. How fast is this pared to petitors? 與其他競爭對手的相比，這個時間快嗎？ 14. Does Samsung design and produce mobile phones especially for China? 三星是否有專門為中國市場設(shè)計和生產(chǎn) 的移動電話 ？比如？ 15. What market segments and target groups does Samsung recognize f