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s business needs to improve dramatically along two critical dimensions: – Immediate reduction and subsequent control of operational costs – Substantial revenue growth driven by new customer acquisition ? While a mix of actions may be implemented to improve the ongoing cost structure, new customer acquisition remains essential ? It is therefore imperative that XYZ create a new customer acquisition strategy based on a more detailed understanding of the market and customer need ? Assuming the revised management plan (base case) is successfully implemented, XYZ will still require minimum additional funding of $130 million and a new capital injection by August of 2023 ? However, given that the management plan assumes flawless execution against a demanding set of improvements in all aspects of the business, contingency plans should be considered immediately。 these could include more drastic operating improvement and/or acquisition STRATEGIC IMPLICATIONS Remendations Actions 2023/3/29 Document Title 13 169。 Copyright IBM Corporation, 2023 Operational Implications Are… ? Broaden focus on SMC improvements from cycle time to also include productivity improvement over time ? Continue effort to migrate work to a data center focus and eliminate POPs ? Continue focus on channel partners as a source of customers ? Continue to pursue customer purchase of equipment ? Conduct business cases including breakevens and market assessments for new product launch decisions (., software provisioning, direct attach storage, development environment) ? Conduct business cases around any initial investments requested by channel partners。 adjust terms to ensure partner delivers on their portion of obligations OPERATIONAL IMPLICATIONS Remendations Actions 2023/3/29 Document Title 14 169。 Copyright IBM Corporation, 2023 Operational Control and Tracking Implications of Our Work Are… ? Define and assign product codes for all expenses and POs, assets, and GL entries so that costs can be tracked by product ? Provide an integrated data source for customer orders including (product) line items ordered, servers on line, bandwidth usage and discounts, that can be sorted by product and customer ? Review expenses against budget with each operating manager, director, and AVP monthly to ensure accountability for expenses and capital at every level ? Create linkages between circuit cost information in the GL and utilization statistics in Engineering for a single source of circuit economic data ? Identify and resolve recurring expenses in the general ledger which are miscoded (for department) OPERATIONAL IMPLICATIONS Remendations Actions 2023/3/29 Document Title 15 169。 Copyright IBM Corporation, 2023 IBM Strategy Change Practice?s Presentation Format Template, All Rights Reserved 2023/3/29 16 Any preliminary or disclaimer text can go here. For example: This PowerPoint template is primarily intended for documents meant to be read or used as a “l(fā)eave behind.” It may be used for either color or black and white printouts. Presentations intended for delivery to a large audience in a large room should use the template with the dark color background. Introduction 2023/3/29 17 Contents or agenda page Framing the issues Components of loyalty Customer lifetime value analysis Identifying loyalty drivers Moving forward Note that the contents/agenda items are written in sentence case. 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