市場(chǎng)計(jì)劃行銷的概觀中英文(編輯修改稿)
2025-07-22 14:37 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Market expansion Increase sales volume Product development 產(chǎn)品的開(kāi)發(fā)和發(fā)展 Market peration Product line extension 產(chǎn)品線的延伸 Innovation 產(chǎn)品革新 Product replacement 產(chǎn)品的替代 Strategic options for increasing sales volume 銷售量增長(zhǎng)的策略性選擇 24 D Jobber, Principles and Practice of Marketing, 169。 1998 McGrawHill Entry into new markets Product development Market expansion Increase sales volume Market development 市場(chǎng)的開(kāi)發(fā)和發(fā)展 Market peration Promote new uses 促進(jìn)新的消費(fèi)者 Enter new segments 進(jìn)入新的細(xì)分市場(chǎng) Strategic options for increasing sales volume 銷售量增長(zhǎng)的策略性選擇 25 D Jobber, Principles and Practice of Marketing, 169。 1998 McGrawHill Market development Product development Market expansion Strategic options for increasing sales volume 銷售量增長(zhǎng)的策略性選擇 Increase sales volume Entry into new markets 新市場(chǎng)的進(jìn)入 Market peration New products 新產(chǎn)品 3 D Jobber, Principles and Practice of Marketing, 169。 1998 McGrawHill c1 c5 c7 c2 c6 c3 c4 c8 The process of market segmentation and target marketing 細(xì)分市場(chǎng)的方法和目標(biāo)市場(chǎng) c1 c5 c7 c2 c6 c3 c4 c8 c1 c5 c7 c2 c6 c3 c4 c8 The disaggregated market 分散的市場(chǎng) The segmented market 細(xì)分市場(chǎng) The target market 目標(biāo)市場(chǎng) The characteristics of individual customers are understood 消費(fèi)者對(duì)于每一個(gè)分散市場(chǎng)的了解 Customers are grouped into segments on the basis of having similar characteristics 根據(jù)相似的基本特征， 消費(fèi)者將零星分散的市場(chǎng)進(jìn)行規(guī)類劃分 Segment 3 is judged to be most attractive and a marketing mix strategy is designed for that target market 當(dāng)細(xì)分市場(chǎng)后， 3被確定為最有吸引力的市場(chǎng)后， 整合的市場(chǎng)溝通計(jì)劃就開(kāi)始擬定， 作為針對(duì)目標(biāo)市場(chǎng)的策略 1 2 3 1 2 3 Marketing mix targeted at segment 3
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