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y state of ~40 instances IT STARTS WITH A RELATIONSHIP Network effects Ford ? 100 Fiestas ? 37% of Generation Y ? 25% marketing spend on social media ? No Government loan Recession case ? 99 cents ? Got coverage on Geardiary, Gizmodo, Engadget, TechCrunch, CNET, Mashable and many more big blogs ? Result: – Broke site traffic record by five times – All time revenue record – Facebook and Twitter traffic skyrocketed – In four days 7000 cases BECOME AN INTERNET MEME Showcase the strengths of your product Blendtec BlendTec increased its sales by 20% by running the often humorous Will it Blend Videos on YouTube, blending everything from an iPhone to a sneaker. KEEP IN MIND: Nice examples, but what can I do? EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP When you are in Social Media YOU SHOULD HAVE STARTED 6 MONTHS AGO If you want to have the same success with social medi