小企業(yè)管理第5講(編輯修改稿)
2025-02-14 05:12 本頁面
【文章內(nèi)容簡介】 allow for Markdown 3. Multiplier Approach for Service Firms 4. Job Cost Estimates Overhead 52A SMALL BUSINESS MANAGEMENT ADVERTISING 1. Product or Institutional 2. The Message 3. The Media 4. Getting Assistance 5. The Cost versus the Benefit Overhead 53 SMALL BUSINESS MANAGEMENT SELLING 1. Get Organized to Sell 2. The Four P39。s 3. Sales People Overhead 54 SMALL BUSINESS MANAGEMENT SALES TRAINING 1. Know Yourself 2. Know Your Company 3. Know Your Product 4. Know Your Customer Overhead 54A SMALL BUSINESS MANAGEMENT BUYING MOTIVES 1. Packaging Image 2. Brand Name 3. Store Location 4. Price 5. Treatment by Salespeople Overhead 54B SMALL BUSINESS MANAGEMENT CUSTOMER CREDIT 1. Retailers use Cash Carry or Credit Cards 2. Service Firms sometimes must Offer Credit to Major Customers 3. Distributors, Wh
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