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e space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10) C O N S U L T I N G Proposal Graphics Tips and Pointers Clear Message (12) 5 7 Second Test (15) Flow and Entry Point (5) ? Lefttoright, toptobottom, or center out Organization (2) Balance/Symmetry (6, 10) Appropriate Size (2, 8, 16) Use Shading to Provide Contrast (1, 8) C O N S U L T I N G Proposal Graphics More Tips and Pointers Consistency ? Fonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clipart/diagrams, photos Graphics should be conservative and professional, not flashy Graphics can and should reinforce the text Check references for accuracy Page should look the same upside down (12) Check spelling/grammar (4) C O N S U L T I N G Propo