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【正文】 1219) ? Revenue figures ? Staff breakdown by skill area/degree C O N S U L T I N G Proposal Graphics Graphical Elements Background Action Captions Title Figure Numbers Text Maps/Legends Boxes Charts Arrows Bullets Shading Balloons ClipArt “Key Features” Photos Illustrations C O N S U L T I N G Proposal Graphics Graphics Development Process Message/Purpose Architecture/Processes/Relationships Flow/Starting Point Placement/Size (Mockup) Draft Graphical Elements Action Caption Review Is the original message clear? Refine (often go through several iterations) Review again C O N S U L T I N G Proposal Graphics Action Captions Effective for conveying a message and reinforcing a theme Should be informative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KP
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