某咨詢銷售知識(shí)管理(編輯修改稿)
2025-02-11 06:19 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 nefits ? Launch closer to approval date. ? Reduce duplication of effort in launch process. ? Increased adoption rate through closer involvement of key Stakeholders ? Improving future launch management capability through establishing knowledge roles and capabilities in Marketing Example of a Pilot Area PCE98424_Knowledge Mgmt and 169。 2023 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential. 7 McKinsey The pilot provides a prototype for future launches and other business processes Mission Control Campaign Room Event Tracker We are here J J K J J L Influence Contact Maps Stake Holders Analysis fasdjfkjsd sdfasfas ? ? ? ? ? ? ? ? ? Countdown Clock 214 Days to Launch Assumption Tracking } ? ? Scenario Planning N Y Ideal Launch Scenario fasdjfkjsd sdfasfas ? ? ? ? ? ? ? ? ? Go! Go! Go! Go! All Systems Go! 5 miles 2 miles 1 mile For example a launch planning campaign room: PCE98424_Knowledge Mgmt and 169。 2023 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential. 8 McKinsey The Knowledge Management leads to significant improvements A fully implemented knowledge work will enable PharmaCo to meet its challenging growth targets. Increased Sales ? Improved skills of Sales and Marketing professionals. ? More rapid replication of what works. ? Better supported relationships with key customers. ? Higher success rate in new product launches. Lower Costs ? Quicker learning curve for new employees. ? Increased personnel productivity: – Less time spent on unnecessary munication. – Less work duplication Improved Market Position ? Foster more effective feedback from the market place. ? Improved utilis
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