汽車感知質(zhì)量培訓(xùn)(編輯修改稿)
2025-02-09 03:46 本頁面
【文章內(nèi)容簡介】 Objective 客觀的Rational 合理的Metrics 確定的Absolute 絕對的? There or not there 在或不在?Assembled correctly or not 裝對了或錯(cuò)了?Works or doesn’t work工作或故障Subjective 主觀Emotional 情感上的Opinion/Intuition直覺的Relative 相對的? Works well 運(yùn)行不錯(cuò)? Feels good 感覺不錯(cuò)? Looks nice 看上去不錯(cuò)? Smells nice 聞上去不錯(cuò)? Sounds good 聽著不錯(cuò)? Awesome, Wow….真棒Hard理性理性Soft感性感性Build Quality制造質(zhì)量Math Quality設(shè)計(jì)質(zhì)量Perceptual Quality感知質(zhì)量Emotional Quality情感質(zhì)量總體質(zhì)量觀Total Quality PerspectiveColor顏色Grain皮紋Gloss光澤Sound/Touch聲音 觸覺Integration一體集成Precision精細(xì)化 Seat Tailoring座椅縫制做工Secondary Surfaces次要表面Surprise and Delight驚訝和愉悅Solid結(jié)實(shí)的Edges邊角Space空間感Meeting Lifestyle 滿足生活方式要求Trunk 后備箱感知質(zhì)量Perceptual QualityWIN致勝M(fèi)aterial材料FeaturesDelighters特征Execution執(zhí)行Perceptual Quality感知質(zhì)量感知質(zhì)量Hard Quality硬性質(zhì)量硬性質(zhì)量Exterior外飾外飾Importance of Quality PerceptionPQ對客戶的對客戶的重要程度重要程度Interior內(nèi)飾10 sec 頭 10秒 10 min 頭 10分鐘 10 wk. 10 mos.Exposure time to the vehicle:顧客開始看車的時(shí)間北美客戶的感知質(zhì)量 vs時(shí)間表. Consumer Quality Perception vs. TimePurchase 考慮考慮Consideration購買購買Purchase決定決定 Decision購買購買? Perceptual Quality is no longer a mystery PQ早已不再是神秘的。? Our understanding of customer expectations is better than ever 我們對客戶的了解遠(yuǎn)勝于前。? Our understanding of the petition is much better than it has been recently 我們對競爭對手的了解也比以前多了。? Our teams are municating like never before on enabling HIGH PQ solutions 我們的團(tuán)隊(duì)比以往更了解溝通如何實(shí)施優(yōu)質(zhì) PQ的方案。We Are Making Progress! 我們在不斷進(jìn)步感知質(zhì)量評估Assessment of Perceptual QualitySPQBrazilBrazilGermany全球感知質(zhì)量評估Global PQ AssessmentMajor change:Split ofDynamic Spider in Driving Performance and Comfort/ConvenienceDesign PQ設(shè)計(jì)感知Static PQ 靜態(tài)感知Driving Performance操控性能Comfort/Convenience舒適 /便利Versatility多功能性Safety Perception安全 Cost of Ownership擁有成本Level 0 *) PP Target Completion VPI PP Target Compl
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