【文章內(nèi)容簡(jiǎn)介】
litary39。s massive billion yen order, Toyota developed rapidly. March 27, 1952, Toyota Kiichiro died due to cerebral hemorrhage. 1974, Toyota and Hino, the largest 16 panies such as the Toyota Group, with more than 280 small and medium enterprises work of collaboration. July 1982, Toyota Automotive Industry Corporation and Toyota Motor Sales to the merger, formally changed its name to Toyota Motor Corporation. Project Definition 項(xiàng)目界定 positioning 定位 歷史發(fā)展 豐田的產(chǎn)品范圍涉及汽車、鋼鐵、機(jī)床、電子、紡織機(jī)械、纖維織品、家庭日用品、化工、建筑機(jī)械及建筑業(yè)等。 1993年,總銷售額為,位居世界工業(yè)公司第 5位。全年生產(chǎn)汽車 445萬(wàn)輛,占世界汽車市場(chǎng)的 %。目前,豐田是世界第三大汽車公司,在世界汽車生產(chǎn)業(yè)中有著舉足輕重的作用。 豐田是世界十大汽車工業(yè)公司之一,日本最大的汽車公司,創(chuàng)立于 1933年。早期的豐田牌、皇冠、光冠、花冠汽車名噪一時(shí),近來(lái)的克雷西達(dá)、凌志豪華汽車也極負(fù)盛名。 定位 Toyota39。s product range is involved in automotive, steel, machine tools, electronics, textile machinery, textile fibers, family daily necessities, chemicals, machinery and construction, such as the construction industry. In 1993, total sales of billion . dollars, the first industrial panies in the world five. Annual production of million cars, of the world39。s auto market of %. At present, Toyota is the world39。s third largest car pany in the world auto industry has a pivotal role. Toyota is one of the world39。s top ten automobile industry, Japan39。s largest automobile pany, was founded in 1933. Early Toyota, crownwinner, Corolla car Mingzaoyishi, the recent Keleixida, Lexus luxury cars is also very famous. 豐田公司的三個(gè)橢圓的標(biāo)志是從 1990年初開(kāi)始使用的。標(biāo)志中的大橢圓代表地球,中間由兩個(gè)橢圓垂直組合成一個(gè) T字,代表豐田公司。它象征豐田公司立足于未來(lái),對(duì)未來(lái)的信心和雄心。 該企業(yè)品牌在世界品牌實(shí)驗(yàn)室( World Brand Lab)編制的 2023年度 《 世界品牌 500強(qiáng) 》 排行榜中名列第一百。 Project Definition 項(xiàng)目界定 positioning 定位 定位 Toyota39。s three oval logo from the early 1990 started using the. Signs in the large elliptical behalf of the Earth, by the middle of two elliptical vertical form a T word, on behalf of Toyota. It symbolizes Toyota based on the future, confidence in the future and ambitions. The corporate brand in the world Brand Laboratory (World Brand Lab) of the 2023 top 500 world brands in the top ranked 100th. positioning 定位 Marketing plan 營(yíng)銷策劃 Plan and Implementation 計(jì)劃與實(shí)施 Our Team 團(tuán)隊(duì) Publicity and promotion 宣傳和推廣 計(jì)劃與實(shí)施 Summary總結(jié) Plan and Implementation 計(jì)劃與實(shí)施 目的 方法 計(jì)劃 實(shí)施 計(jì)劃與實(shí)施 Aims 目的 品牌 Plan and Implementation 計(jì)劃與實(shí)施 此標(biāo)志發(fā)表于